WP Engine Solution Center Recognizes LaterPay as Key Solution for Monetizing WordPress Content

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Payment solution further streamlines purchasing process, offers social sign-in offering

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LaterPay – the industry’s first on-platform SaaS payment infrastructure designed to increase user conversion rates by offering immediate, frictionless access to paid content or services – has been listed as a recommended plugin on leading WordPress digital experience platform WP Engine’s directory of third-party services, plugins and software that companies can use to optimize WordPress; improve their time-to-market; and generate more revenue from their digital experiences. In conjunction with this recognition, the company today announced it has further simplified the content consumption process by enabling users to register for the service through their social media accounts.

WP Engine powers hundreds of thousands of WordPress digital experiences for over 70,000 customers around the world. LaterPay’s WordPress plugin was listed in September on the WP Engine Solution Center, the company's directory of innovative solutions for its customers to optimize their WordPress digital experiences. The LaterPay plugin works out of the box and is the easiest way for users to integrate the payment solution into any WordPress-based website.

"Providing a seamless user experience is critically important for WP Engine's customers," said David Vogelpohl, vice president of web strategy at WP Engine. "We selected LaterPay as a recommended plug-in because it facilitates the sale of content and digital services in a manner that is quick and frictionless for users."

Consuming paid content and services should be as easy as a single click. Instead of requiring upfront registration and payment – which derails over 98 percent of all intended purchases – LaterPay defers this process until customer purchases combined reach a $5 threshold. By enabling users to register using their Facebook or Google+ login information rather than creating a new account, LaterPay further streamlines the purchase process. Now, it’s easier for consumers to convert their one-off purchases into long-term subscriptions, enabling content providers to better promote their premium offerings and drive additional revenue on their platforms.

“Consumers increasingly expect to access content easily and immediately without interruptions or additional steps. By allowing users to log into LaterPay through their social media accounts, we continue to make it easier for publishers to monetize their content,” said Hal Bailey, chief revenue officer at LaterPay. “The response has been terrific – in just the first day that this option was implemented, one of our customers saw more than 60 percent of new registrations coming from social accounts.”

About LaterPay
LaterPay turns users into paying customers for digital content or services such as journalism, videos, and software. LaterPay owns patented technology for enabling payments and micropayments without upfront registration and payment, facilitating the “use now, pay later” approach. This allows users to consume paid content and services on the internet with one or two clicks — without prior registration or having to pay in advance. It is only when the shopping cart limit is reached that users are prompted to register and pay via one of many popular payment methods. By decoupling purchases from payments, LaterPay lowers the entry thresholds for users to consume digital goods and services. With LaterPay, companies can tap into new customer groups, get users acquainted with paid content, and gradually but successfully market higher-value paid models such as time passes and subscriptions. In this manner, LaterPay builds a bridge between free, ad-financed offerings and subscription models by providing a paygate. LaterPay aims to empower content providers to monetize the vast space that lives between ads and subscriptions.

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Mike Siegel
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