Domestic Violence Victims Finding Relief with Brighter Image Lab’s No-Dentist Smile Makeovers

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North Carolina Resident Loses Smile to Domestic Violence and Brighter Image Lab of North Texas gives it back.

New Life Smile, the non-profit arm of Brighter Image Lab, was founded with the sole purpose of giving smiles to those who really need them.

Each year in the United States, more than 10 million people are victimized by domestic violence – in the time it takes to read this, 100 people will be assaulted by their partner. These victims can be found amongst all education levels, all professions, and in every corner of the socioeconomic spectrum. Thankfully, some of those people find the strength to get up, get out and get help. However, the physical, mental and emotional effects of this abuse often stunt their efforts as they work towards a better life. Such is the case with Sandra, a Charlotte resident who lost her teeth 6 years ago when she was attacked by her (now) ex-husband. Sandra’s story is what brought Brighter Image Lab’s Director, Bil Watson, to North Carolina to bring her something he hoped would help as she moves on from her past.

Brighter Image Lab is an international brand providing No Dentist Smile Makeovers. By focusing on a small but effective product offering, including pro-series Teeth Polishers, professional quality Dental Cleaning Tools, a proprietary Teeth Detox Serum, and their flagship products the PressOn Veneer and BIL Veneer. Brighter Image has set itself apart as the leader in Lab-Direct smile solutions. This reputation is what originally caught Sandra’s interest. Although substantially more affordable than the treatment plan she’d been offered by her dentist, she couldn’t afford the solutions Brighter Image had to offer.

Sandra's perspective shifted, however, when she found the New Life Smile program. This non-profit arm of Brighter Image Lab was founded with the sole purpose of giving new smiles to those who really need them.

“It was something we knew we had to do,” Mr. Watson said when asked about the New Life Smile program. “We just had hundreds of people coming to us, with need. Real need. And so we created a way for them to tell us their stories, and we review them as a team and try to select the most compelling cases.” When asked what makes a case compelling, Mr. Watson replied, “We look for the potential. We ask ourselves if this person was given a second shot – if they had a perfect smile today – what would they do with it? Go back to school, get a new job, socialize differently, date differently? What’s the potential for a truly life-changing transformation? Those are the cases we try to pick.”

All of this is what brought a CEO from Dallas and a shuttle driver from Charlotte to meet on a cold rainy day. The short meeting—filled with stories of hard times, and hope for the future—was recorded for Brighter Image’s YouTube channel, which showcases many more stories similar to Sandra’s. The conversation culminated with the presentation of Sandra’s new, No Dentist Smile which completely overwhelmed both her, Bil and the even the behind-the-scenes crew.

After such an emotional transformation, Sandra was asked why she looked to Brighter Image Lab for help, and said, “It’s not like this was my first choice, y’know? I tried to do it the ‘right’ way. Dentists had their shot with me. I begged them, I pleaded with them to help me and there was just nothing they could do. Nothing I could afford. But these people right here, these people are a blessing to me. To everyone, really. I just thank God for them, and what they’ve done for me.”

Brighter Image Lab’s trip to North Carolina and their meeting with Sandra marks the beginning of a new initiative within the organization to promote the cause of helping women and children who are struggling to recover from domestic violence. Along with the launch of the latest New Life Smile promotional video featuring Sandra, Brighter Image also announced their first donation to My Sister’s House, a local Charlotte shelter that provides help to those escaping abusive environments as well as offering services dedicated to transitioning people to a safer and more stable path.

Mr. Watson explains, “We just want people to know they have a choice. Whether you need a safe place to sleep, a warm meal or someone to put a smile on your face, we want them to know there are people out there, ready to help you, and that you don’t have to live in fear, or shame, or embarrassment.”.

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Bil Watson

Matt Cobb
Press On Veneers by Brighter Image Lab
since: 01/2011
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