Business Professional/Court Expert Explains Why Some Companies Fail

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David A. Duryea diagnoses unsuccessful projects and writes manual for success.

Billions of dollars are wasted on failed business projects, every year. One business expert, David A. Duryea, has been called on by the courts to determine why. In his new book, “Do the Right Thing: in Business Improvement, Including Process and Technology,” Duryea provides a manual for success, to save businesses time and money and keep himself off the witness stand.

“The history of business improvement has a very poor record,” Duryea said. “In the last 20 years, we have seen upwards of 84 percent failure rates. Leadership needs to understand why their projects fail, and how they can fulfil their core business model successfully.”

Duryea has been in the business improvement industry for over 32 years and has expertise in more than 16 different industries. He performs project forensics, as a legal business expert for the court, to determine why projects lose money and are unsuccessful.

“Projects fail because they don’t improve the real goal of the organization: the core business model,” Duryea said. “Focusing on the core business model will maximize capital usage, help identify opportunities for great transition and even save a new business startup.”

“Do the Right Thing”
By David A. Duryea
ISBN: 978-1-4908-8606-0
Available at the Westbow Press Online Bookstore and Amazon

About the author
David A. Duryea is a business improvement professional with more than 32 years of experience in business innovation and technology disruption. He has led more than 60 projects, in 16 industries. Duryea has performed forensics on underperforming and failed implementations for a multitude of large-scale projects, as a legal and forensic expert in technology and business innovation. He is an author and speaker, featured at Computerworld, InfoWorld and various industry conferences. He holds a patent from the United States Patent Office for a programmable power strip, and degrees in Business Management and Computer Science. He is married with seven children – four of whom were adopted from China and three who have special needs. They reside near Cleveland, Ohio. For more about David A. Duryea or his book, visit:

Review Copies & Interview Requests:                        
LAVIDGE – Phoenix                     
Satara Williams                    
480-998-2600 x 586                    

General Inquiries:
LAVIDGE – Phoenix
Jacquelyn Brazzale
480-998-2600 x 569

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