“I’m excited to see employee well-being elevated far beyond traditional wellness. We can no longer ignore the fact that well-being is crucial to employee engagement..."
New York, NY (PRWEB) October 10, 2017
Launching their seventh cross-platform “Employee Well-Being” campaign in the U.S., Mediaplanet has once again partnered with SHRM, National Business Group on Health (NBGH), Health Enhancement Research Organization (HERO), Families at Work Institute, Limeade, and other leading voices in the Human Resources (HR) industry, to bring the benefits of employee well-being to the forefront of the ongoing discussion among employers surrounding the future of work and new best practices as the employment climate continues to evolve moving into 2018 Open Enrollment.
Through a multipage special section published within USA Today on September 11th and distributed at several leading HR industry conferences, forums and summits, as well as a custom microsite featuring extended digital content (e.g. long-form articles, infographics, videos, exclusive interviews), a viral hashtag campaign (#EmployeeWellbeing) promoted by hundreds of supporting influencers and organizations on social media, and native ads across a network of top news sites and partner outlets reaching millions of employers nationwide, Mediaplanet shared new findings from previously unreleased research studies and key information on emerging issues such as artificial intelligence (AI), virtual doctor visits, community health, paid time-off and parental leave, playing a powerful role in shaping employee health care and benefits policies throughout the country for the next year and beyond.
“I’m excited to see employee well-being elevated far beyond traditional wellness. We can no longer ignore the fact that well-being is crucial to employee engagement. This means elevating discussions that used to take place only in HR and benefits into the C-suite. It’s converging industries focused on employees, with the tech leaders with established points of view emerging as the winners.” stated Henry Albrecht, CEO of Limeade.
Mediaplanet specializes in the creation of content marketing campaigns covering a variety of industries. We tell meaningful stories that educate our audience and position our clients as solution providers. Our unique ability to pair the right leaders with the right readers, through the right platforms, has made Mediaplanet a global content marketing powerhouse. Our award-winning stories have won the hearts of countless readers while serving as a valuable platform for brands and their missions. Just call us storytellers with a purpose. Please visit http://www.mediaplanet.com for more on who we are and what we do.
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Sr Account Manager, Creative Strategist