Villa Healthcare Promotes Avi Lev to CMO

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Lev is promoted from Interim CMO to CMO

“Avi has created a culture on the sales teams that breeds competitiveness, accountability and fairness." - David Devereaux, COO at Villa Healthcare

Villa Healthcare is excited to announce the promotion of Avi Lev to Chief Marketing Officer. Lev has been an integral member of the Villa Healthcare team for two years and prior to this promotion he was acting Interim CMO and Director of Strategic Development for Villa Healthcare.

In an effort to achieve occupancy and skilled mix goals in a tough senior living environment, Lev was brought on as Interim CMO to author new strategies, provide leadership and develop key personnel to help Villa establish a solid sales team and culture. Over the past year in the Interim CMO role, Lev has established a firm sales foundation as well as key sales systems that enable Villa centers to compete and serve the patient populations in their respective communities.

“Avi has created a culture on the sales teams that breeds competitiveness, accountability and fairness. His ability to build trust and influence with his team and colleagues has been impressive and has in turn resulted in great census results for our organization,” said David Devereaux, COO at Villa Healthcare. “As the healthcare landscape changes and becomes even more competitive and challenging, the need for systems will be of the utmost importance and Avi is creating just that.”

In his new role, Lev will oversee Villa’s sales and marketing teams, while working closely with the sales team to support them in granular strategies with the end goal of driving census improvement in their respective regions. In addition, Avi will lead the recent branding initiatives that focus on employee and patient culture with the new signature tagline, “We Make People Better.”

“I’m excited to take on the new role of Chief Marketing Officer at Villa. Having spent the last year as Interim CMO I feel well prepared and ready to fulfill this role and its responsibilities,” said Lev. “My passion lies in crafting innovative marketing strategies, in an at times stale industry, that move the needle in terms of increasing occupancy rates.”

Prior to Villa Healthcare, Avi Lev was Vice President at Assurance Agency and CEO of Worthy Insurance Group. He graduated from Hebrew Theological College with a degree in liberal arts and sciences.

“We have complete confidence in Avi as he steps in to the new role of CMO. His robust skillset and deep involvement in the Villa rebrand initiatives, make him the ideal candidate to fulfill this position,” said Devereaux.

In his free time, Lev spends much of his time coaching peewee football as well as volunteering on a variety of Jewish not-for-profit boards involving children with special needs and Jewish causes. Lev resides in Lincolnwood, Ill. and is married with three children.

Villa Healthcare
Villa Healthcare has decades of experience in nursing facility ownership and management, with 22 centers throughout the Midwest. Villa Healthcare’s goal is to improve the lives of all stakeholders: residents and their families, Villa staff, and hospital personnel. The company goes beyond simply providing resident-focused care; it aspires to make people better – staff and residents.

To learn more about Villa Healthcare, please visit


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Sunita Rao
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