Impact 21 Adds Hanifin Loyalty to Create Best-in-Class Customer Engagement and Loyalty Practice

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Combining Impact 21’s deep expertise in the petroleum and convenience channel with Hanifin Loyalty’s specialized customer engagement & loyalty capabilities results in leading-edge solutions and services for retailers and leading brands worldwide.


“We’re so pleased to join forces with Hanifin Loyalty. We’ve had the pleasure of working together in the past, and with great success. It’s rare to find another firm so strategically aligned and so committed to customer success no matter what it takes." - Lesley Saitta, CEO

Impact 21, a global retail consulting, analytics, and services company, announced its merger with Hanifin Loyalty a global customer growth agency specializing in customer engagement, loyalty and payments across multiple industries. The merger expands the expertise, analytics and solutions for customer engagement and loyalty at Impact 21 and provides greater infrastructure and business development for Hanifin Loyalty.

Impact 21, established in 1998, is focused on end-to-end business and technology services and solutions for the petroleum/convenience, specialty retailing, foodservice, and CPG industries. Hanifin Loyalty delivers consulting, analytics, and related services in the areas of loyalty marketing, payment systems and marketing technology.

Lesley Saitta, Impact 21’s CEO said, “We’re so pleased to join forces with Hanifin Loyalty. We’ve had the pleasure of working together in the past, and with great success. It’s rare to find another firm so strategically aligned and so committed to customer success no matter what it takes. We’re thrilled the Hanifin team will become part of Impact 21 and are confident our clients will see immediate value in this merger.”

The Impact 21 and Hanifin Loyalty merger will help retail and c-store chains improve their customer engagement efforts. Many retailers struggle because they are data rich but insight poor—they are unsure how to maximize profit from their data. Others may be insight rich but have an ineffective platform to benefit from those insights. The combined expertise and tools of Impact 21 and Hanifin Loyalty create a robust solution to bring data and platform together, resulting in highly satisfied customer experiences.

Hanifin Loyalty clients, in the varied vertical industries they serve, will benefit from a more efficient delivery model, powered by Impact 21’s infrastructure, which includes:

  • End-to-end business and technology solutions and services for retailers
  • Customer portal for program and project visibility and collaboration
  • Full project management capabilities from vision casting to granular tasks
  • Analytics infrastructure and expertise

Hanifin Loyalty Founder and CEO Bill Hanifin shared, “What an honor to bring Hanifin Loyalty clients to Impact 21 as well as help Impact 21 further expand its practice in customer engagement and loyalty. There’s not a more trustworthy organization who will deliver the greatest service to our clients, and ultimately, deliver improved business results. Hanifin Loyalty has dedicated the past 20 years to data-driven loyalty marketing. Impact 21 has dedicated the past 20 years to data-driven solutions and services across all facets of business and technology in retail. This is clearly a perfect fit for Hanifin Loyalty.”

Impact 21 and Hanifin Loyalty look forward to providing clients with deeper analytics and insights on their existing customer engagement and loyalty strategies and supporting those in the early stages of development. The services of Hanifin Loyalty by Impact 21 will provide all clients with improved business results from their engaged and loyal customers.

For further information regarding Impact 21’s merger with Hanifin Loyalty please visit or call (859) 219-3040. Get live updates on Twitter and connect with Impact 21 on Facebook and LinkedIn for insightful industry trends and best practices.

About Impact 21    
Impact 21 was founded in 1998 by industry experts and former retailers, Lesley Saitta and Lisa Stewart. The company is headquartered in Lexington, KY.

By offering a proven business model for integration of business and technology strategies, as well as a world class collaboration, project, and content management solutions, we position companies to drive profitability and enhance their customer’s experience.

Our experienced team of industry experts bring real-world solutions to manage and execute initiatives of all sizes and impact. We have a passion for driving business alignment for our clients and bringing thought leadership to all the industries and clients we serve.
For more information please visit or call (859) 219-3040.

About Hanifin Loyalty
Hanifin Loyalty is a strategic marketing firm specializing in improving profitability among customer and employee groups through development and execution of data-driven customer marketing strategies. Since 2006, the company has served notable brands throughout North America & Latin American markets as well as in the EU and Asia Pacific regions.

Bill Hanifin, CEO Hanifin Loyalty is also the publisher of and Co-founder of the Customer Strategy Network, a global alliance of independent CRM and loyalty marketing practitioners with membership covering 14 markets throughout the world.

Bill is a Director of the Wise Marketer Group, which publishes, known as the singular unbiased global source of news and research for customer loyalty and marketing professionals. The group provides professional education in loyalty marketing through the Loyalty Academy and publishes The Loyalty Guide.

For more information please visit or call (954) 531-9277.

Impact 21 Press Contact
John Centofanti
Phone: +1 (330) 333-2738
Fax: +1 (866) 748-4042

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John Centofanti
Creative Stream Marketing
+1 (330) 333-2738
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