REach® Mentor Chosen For CEO Role at immoviewer

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Jeff Turner named CEO of immoviewer North American.

Immoviewer, Inc, a member of the 2017 NAR REach® Growth Accelerator program run by Second Century Ventures, the strategic investment arm of the National Association of Realtors, recently announced the appointment of Jeff Turner, a REach® mentor, as their new North American CEO.

Turner met the immoviewer leadership team at the NAR Legislative meetings in Washington, D.C. in May. The meeting was part of the REach® mentor sessions set up around every big NAR event. "Mentorship is one of the cornerstones of the REach® Growth Accelerator program," notes Mark Birschbach, Managing Director of the Second Century Ventures Fund. "Bringing great companies together with senior industry professionals and entrepreneurs during mentor sessions is incredibly valuable for both parties, but even more exciting when it leads to a mentor taking an active role in one of our companies ."

"We put as much thought into the mentors who work with our REach® companies as we do into selecting the companies themselves," NAR CEO Bob Goldberg says. "Jeff Turner has been a REach® mentor since the beginning of the program and has provided valuable feedback and advice to our participants over the years. We're thrilled to have played a role in bringing Jeff and immoviewer together."

“We are thrilled to have such a highly regarded industry leader as our new North American CEO,” immoviewer founder, Ralf von Grafenstein said. “Jeff has a unique understanding of where the real estate market is heading and a clear vision for where technology fits into the picture. Jeff’s experience and reputation in the industry are stellar and well known. We are certain he will be able to lead us to the conversations that will move immoviewer forward at a rapid pace in North America.”

“When I met the Immoviewer team in our first mentor meeting, I was blown away by what they were able to accomplish with consumer level 360 degree cameras,” Jeff Turner recalls. “I remember smiling from ear to ear watching their demos and hearing the passion in their voices. Immoviewer has built a platform that allows agents and brokers to get more from this new technology than previously possible. I am looking forward to leading the effort to refine the Immoviewer product, to create new avenues for use, and to build more value for brokers and brands. I could not be more excited.”

"We so appreciated our time with Jeff after our first meeting with him that we had to go learn more about him," mentioned Steve Bintz, Director of Sales for immoviewer. "We even bought him a beer using a link on his blog as a way of saying thank you. We later found out we were the first people ever to use the link. So, it most certainly got his attention."

Relationships are everything in real estate," Jeff Turner notes. "So that tiny gesture of buying me a beer sent a clear signal. Every conversation I subsequently had with Steve and Ralf was a validation of that signal. I quickly realized these are people I not only respect for their business ideas, they are also people I believe share my core values. That was a critical part of my decision to join their team."

Before joining Immoviewer, Turner spearheaded the North American launch of the Australian company RealSatisfied. RealSatisfied quickly became the leading customer satisfaction platform for real estate and was acquired by Placester in April of 2016. Jeff has been a part of the Swanepoel Power 200 (SP200), an annual ranking of the 200 most powerful people in real estate, for the past two years, but his business career spans several industries.

As founder and CEO, Turner led his former company, J.J. Grace to Inc. Magazine’s list of the 500 Fastest-Growing Companies in America and was at its helm when it won Cisco’s “Growing With Technology” award. After the sale of J.J. Grace to Vertis, Inc, he served as Group President for their Digital Solutions Group. Following his time with Vertis, Turner was the Founder and President of Real Estate Shows and President of Zeek Interactive. He is a sought-after conference speaker and has served on numerous charity and corporate boards.

Based in Berlin, Germany, and founded by Von Grafenstein, Immoviewer is the European market leader in 3-D virtual tour technology and the first international company to be selected to join REach®, a growth technology accelerator program from the National Association of Realtors®' strategic investment arm, Second Century Ventures. Immoviewer is on the leading edge of the newest trend in real estate listing marketing, and their 3-D virtual tour software makes the creation process simple and affordable.

About immoviewer, inc.
immoviewer ( is an international technology company providing fully interactive, virtual reality-compatible DIY 3D home tours with live 24/7 open house capability, floorplans and digital home staging. immoviewer’s easy-to-use and affordable software helps real estate professionals create an outstanding real estate experience for buyers, sellers, and investors.

About Second Century Ventures
Second Century Ventures (SCV) is an early-stage technology fund, backed by the National Association of Realtors®, which leverages the association’s 1.1 million members and an unparalleled network of executives within real estate and adjacent industries. SCV systematically launches its portfolio companies into the world’s largest industries including real estate, financial services, banking, home services, and insurance. SCV seeks to define and deliver the future of the world’s largest industries by being a catalyst for new technologies, new opportunities, and new talent. Learn more at

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