wi-Q Technologies announce research partnership with industry leading Edge Hotel School

Share Article

British hospitality technology experts, Wi-Q Technologies, have revealed the results of a research partnership with students from the Edge Hotel School, studying the effects of mobile ordering on the hospitality industry.

mobile ordering hotel research

Graham Cornhill with the Edge Hotel Students

This partnership has reaped tremendous benefits for both our students and wi-Q. Our students have put their innovative education to good use exploring the benefits of cutting-edge technology for the hospitality industry...

The Edge Hotel School is based in the University of Essex’s Colchester Campus, at Wivenhoe House, a 4* hotel. The one-of-a-kind location gives students the best of both worlds, a degree from a leading university, and the opportunity to work alongside industry professionals, putting what they learn immediately into practice at a real life, 40-bed country house hotel.

Eloise Balls, Melita Beman, Abigail Frost and Gerado Rodriguez, four students in the final year of their BA (Hons) Hotel Management conducted their own research and produced a report on wi-Q Technologies’ cloud-based mobile ordering solution for hotels, Mi-Room. Much of their research was conducted within Wivenhoe House, interviewing employees and surveying guests.

The report had three core objectives. Firstly, to analyse the drivers to change and the implementation of mobile ordering. Secondly, to gain a wider understanding of how mobile ordering platforms have disrupted other industries and thirdly; to investigate the efficiency gains and forecasted profitability of Mi-Room. The final product, an extensive and well-written report, was presented to Graham Cornhill, Founder of wi-Q Technologies, who said:

“These four students have produced an incredibly insightful, forward-looking piece of work. As far as we know this is the first academic report to study cloud-based mobile ordering within a real-life hotel environment, and there is no doubt that its findings will be of major interest and value to the hospitality industry.”

Vice-Principal at the Edge Hotel School Adrian Martin said: "This partnership has reaped tremendous benefits for both our students and wi-Q. Our students have put their innovative education to good use exploring the benefits of cutting-edge technology for the hospitality industry, giving them the opportunity to showcase their research capabilities and industry knowledge.

One of the major barriers to mobile ordering implementation, which the report highlights, comes from hospitality employees’ concern over reduced interaction with guests. Mi-Room, which is wi-Q Technologies’ cloud-based mobile ordering solution for hotels, connects guest to the back-end of hospitality directly, allowing them to place an order without any face-to-face interactions. Whilst some interviewees expressed concern over this, others felt it would give them more time to concentrate on the guest interactions that matter most, such as welcoming them or serving them their order.

wi-Q Technologies will be sharing sections of the report as blog posts on their website. To receive updates, as and when they happen, follow wi-Q Technologies on social media.

About wi-Q Technologies:

wi-Q is the world-leading integrated cloud-based software solution, revolutionising the hospitality industry by placing the menu and ordering capability in the customers’ hands. Accessed via Wi-Fi or any mobile connection, rather than being a device restrictive app, wi-Q can be accessed using any mobile enabled device. The customer can select from the easy to update menu, place their order, make further purchases (think dessert or second cup of coffee), request a bill or pay for their order, all from the comfort of their seat, using their chosen device and without having to queue.
Mi-Room adopts the same technology to bring mobile ordering to hotel guest services – mobile ordering for room service, spa facilities, F&B, and fitness classes for example.

Venues with Wi-Q have reported uplifts in revenue averaging 15% within a month of implementing Wi-Q and trials and installations are taking place across the world in a diverse range of sectors from coffee shops to stadiums.

About Edge Hotel School:

The Edge Hotel School is a unique concept in hospitality education, offering two-year intensive degree courses in hotel management and events management with hospitality, combining practical and academic training. http://www.edgehotelschool.ac.uk

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Tristan Adlington

Tristan Adlington
Email >
since: 03/2013
Follow >
Follow us on
Visit website