Snak Club® Features Consumer-Preferred Packaging And Product Innovation At 2017 National Association Of Convenience Stores (NACS) Show

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Highest Velocity Trail Mix Brand Launches New Package Design and Six New Flavors To Meet Consumer Needs

Century Snacks’ Snak Club® brand, the highest velocity trail mix in the convenience channel per IRI data for the last 52 weeks ending Sept. 3, 2017, will showcase new packaging and six new products at the 2017 National Association of Convenience Show (NACS).

Snak Club’s new packaging ranked #1 among designs tested in a third-party consumer survey conducted by MAi Research. Trail mix consumers preferred Snak Club’s new packaging more than two times the packaging of key competitors tested. The new bag has a resealable zipper and highlights key nutritional purchase criteria such as the protein and fiber content, the absence of artificial ingredients, and non-GMO and gluten free attributes on both the front and back of the package.

Snak Club will also unveil six new on-trend snack mix innovations at NACS that will launch in November. Seventy-seven percent of trail mix consumers surveyed by MAi Research indicated that they would definitely or probably purchase each of these new products: Tropical Coco-Mango Nut Mix, Chocolate Coconut Nut Mix, Omega Fruit & Nut Mix, Sweet & Salty Poppin’ Nuts, Honey Bliss Nut Mix and Southwestern Snack Mix.

“As the highest velocity trail mix brand in the convenience channel, we always seek to meet evolving consumer needs with the best products possible,” said Century Snacks CEO, Tom Holland. “After extensive consumer research, we are excited to showcase our new consumer-preferred packaging and products at NACS as we position Snak Club as a leader within the nut and trail mix categories.”

The NACS Show will take place Oct. 17-20, 2017, at McCormick Place located at 2301 South King Drive, Chicago, Illinois. Snak Club invites attendees to visit booth #1227 to sample its offerings, which are also available in convenience stores across the country.

For more information on the show, please visit


About Century Snacks®
For more than thirty-three years, Century Snacks has been preparing both classic roasted and flavorful seasoned nuts as well as assembling innovative trail mix and snack mix products in their now SQF 3 certified manufacturing facilities in Southern California. Century Snacks crafts Snak Club®, Muncheros® and other branded products as well as national private brand products for retailers across the United States. Century Snacks operates in the City of Commerce, CA. and is a portfolio company of Insignia Capital Group.

About Insignia Capital Group
Insignia Capital Group is a San Francisco Bay Area private equity firm focused on lower middle-market companies. Insignia partners with company founders and management teams to help drive growth and achieve true business potential. The firm’s principals have significant experience building businesses across a range of industries including consumer, business services, and healthcare. In addition to Century Snacks, Insignia’s portfolio companies also include Truco Enterprises, a provider of tortilla chips, salsa and queso under the On The Border® brand, and Tillamook Country Smoker, a provider of jerky, meat sticks and other meat snack products. For more information, please visit

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Jacqueline Reid
Startr Co.
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