PERQ Joins CDK Global Partner Program

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Specialists in online guided shopping and consumer engagement to participate in largest third-party partner program in the industry

PERQ helps dealers make better online connections with buyers by creating an online guided shopping environment that rivals the experiences consumers get from big brand websites.

PERQ, specialists in online guided shopping and consumer engagement, today announced that the company is a participant in the CDK Global Partner Program. As a member of the largest third-party partner program in the industry, PERQ is now part of a marketplace of applications and integration choices developed to help automotive dealers succeed.

“We’re thrilled to be part of the CDK Global Partner Program which will make it easy for forward-thinking dealerships to take advantage of our unique online guided shopping solution,” said Stephanie Ragozzino, EVP of Product at PERQ. “PERQ helps dealers make better online connections with buyers by creating an online guided shopping environment that rivals the experiences consumers get from big brand websites – all with just one line of code on their existing website.”

PERQ’s Online Guided Shopping Solution increases leads and improves close rates for dealerships by guiding online car shoppers with smart, interactive and connected experiences that replace traditional tools and static lead forms. No other solution improves the website customer journey in the intuitive way PERQ does: engaging car shoppers through their vehicle of interest, trade-in and test drive to researching incentives, handling deal arrangements and providing an interactive payment calculator.

“We’re very pleased to introduce PERQ as the newest member of the CDK Global Partner Program,” said Howard Gardner, vice president and general manager, CDK Data Services. “PERQ is a welcome addition to our vibrant program that provides dealers with a range of partner choices and the assurance that their programs can be seamlessly integrated with our applications.”

The CDK Global Partner Program provides its partners with access to a diverse CDK ecosystem through the ability to integrate with a range of CDK applications, as well as with CDK dealer websites. Benefits of the PERQ Online Guided Shopping Solution include a 50-200% increase in unique lead submissions, an average lead-to-sale conversion increase of 10-50%, as well as 10% higher gross profits on website leads. Dealership case studies can be found here:

About the CDK Global Partner Program
The CDK Global Partner Program now numbers 300 partner companies that together offer more than 400 unique applications dealers can use to run their businesses. The CDK Partner Program provides data, workflow and website integration to a wide range of third parties, OEMs and dealers. Visit

About CDK Global
With more than $2 billion in revenues, CDK Global is a leading global provider of integrated information technology and digital marketing solutions to the automotive retail and adjacent industries. Focused on enabling end-to-end automotive commerce, CDK Global provides solutions to dealers in more than 100 countries around the world, serving approximately 28,000 retail locations and most automotive manufacturers. CDK solutions automate and integrate all parts of the dealership and buying process from targeted digital advertising and marketing campaigns to the sale, financing, insuring, parts supply, repair and maintenance of vehicles. Visit

About PERQ
PERQ (, a marketing technology provider, boosts website conversions by creating and delivering interactive experiences to the right consumers at the right time. Founded in 2001, PERQ solutions today are used by more than 1,000 businesses across the United States. PERQ’s brands have been named to the Inc. “500 Fastest Growing Companies in America” list on three separate occasions, and its Online Guided Selling Solution is a 2017 Gold Stevie® Award winner for lead generation software and a 2017 Ventana Research Digital Innovation Award Winner for Marketing.

PERQ Media Contacts
Melanie Webber, mWEBB Communications, melanie(at)mwebbcom(dot)com or 949-307-1723
Angela Jacobson, mWEBB Communications, angela(at)mwebbcom(dot)com or 714-454-8776

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Angela Jacobson
mWEBB Communications
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Melanie Webber
mWEBB Communications
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