Dealers: Looking For An Employee Who Expertly Handles Every Call?

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Using artificial intelligence, the premier call tracking and marketing analytics company, Car Wars, is helping the automotive industry reach the next level in phone performance with Cari Connect.

Three years ago, Car Wars revolutionized the way dealers handle the phone with their CRISP methodology. CRISP dealerships Connect calls to people who can help the caller, Request and Invite prospects into the dealership, Set firm appointments, and Pursue missed sales opportunities.

Today, Car Wars is revolutionizing the way dealers handle the phone yet again. This time, it’s using artificial intelligence in order to solve the industry’s biggest challenge: connecting callers to the right person on the first attempt.

As Car Wars’ Vice President of Automotive Mike Haeg notes, dealers waste a ton of man hours to achieve mediocre connection rates.

“Phone calls are precious, yet every inbound call is handled in a similar inefficient way,” said Haeg. “The calls hit the same bridge or receptionist who struggles to connect the caller to the right person. Callers end up frustrated and speaking to ill-informed employees or no employee at all.”

Meet Cari Connect, a CRISP Agent Responding Intelligently, designed to help dealers be more CRISP on the phone and connect more callers. Cari Connect is the perfect companion for dealers who are sick of connection mediocrity and ready to challenge the status quo.

So what does Cari Connect’s job look like on a daily basis? It’s pretty robust. For every call, she analyzes DMS data and previous inbound, outbound, and text conversations to determine if the caller is a fresh phone up or an existing customer.

When she recognizes an existing customer, Cari Connect immediately ascertains which agent handled the prior call. This allows her to send the appointment opportunity directly to the agent who last helped the caller -- completely bypassing the bridge and receptionist. This step eliminates the caller’s need to repeat previous history to uninformed agents, and ultimately speeds up the sales process.

For a fresh phone up, she intelligently routes the caller to the agent most likely to set an appointment, before it reaches the rest of the sales team, placing your hottest leads in your most capable hands.

When a call reaches the correct agent, Cari Connect recognizes who answered the call and presents them with helpful information to assist the caller. She even claims the call for them (say goodbye to phone codes on every single call).

Before Cari Connect, a salesperson might frantically scribble notes and contact information on a piece of paper. At best that led to inaccurate prospect information posted to CRM. At worst that meant the prospect never even entered the CRM at all. Thanks to Cari Connect, agents have immediate access to the existing customer record during the live call; managers won’t have to worry about leads getting input incorrectly because agents will know everything about the caller within seconds.

Dealers have already seen success utilizing Cari Connect.

"The Cari Live Calls dashboard provides the ability to actively watch calls without spending time looking through each agent's dashboard or activities," said Arianna Goodwin, BDC Manager at Asbury Automotive Group. “The capability to click the ‘Open In CRM’ button while on phone calls has also been a huge time saver. I’ve easily been able to find active opportunities that have not been entered into our system; [Cari Connect Live Calls] has saved countless deals for our dealer group since we’ve started using it.”

Cari Connect is undoubtedly the most valuable employee your dealership will ever what are you waiting for? Hire Cari today. Visit or call 888-211-3393.

About Car Wars
Car Wars, based in Dallas, Texas, is the premier call tracking provider for more than 10,000 automotive dealerships. Car Wars’ team of 100,000 human reviewers track and record every inbound and outbound call at a dealership. The platform provides insight into how every call is handled, alerts dealers when a missed opportunity needs attention, and helps stores improve phone performance.

Dealers turn to Car Wars when they’re overwhelmed by the phone. Car Wars fosters a thriving phone culture centered around accountability and converts more phone calls into booked appointments.

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Mike Haeg
Car Wars
+1 214 613 1170
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