Simple Energy Launches Rebates-as-a-Service Platform at 2017 ENERGY STAR Products Partner Meeting

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New platform brings utility-paid instant rebates into retailer point-of-sale systems and online retailers.

Simple Energy, the industry leader in utility-branded marketplaces, today introduced the new Rebates-as-a-Service (“RaaS”) Platform: the first platform to bring instant rebates to every place a utility’s customers make product or service purchases. RaaS allows customers to instantly validate and redeem rebates at the point of sale in both brick-and-mortar stores and other online channels.

Utilities in the US provide over $4 billion in rebates and incentives to change how their customers use energy. Rebates on products such as smart thermostats, LED lightbulbs and appliances help utilities meet their energy efficiency goals while helping customers save money. Traditionally, customers wanting a rebate were required to complete a paper form, mail in a copy of a receipt, and then wait weeks to receive their rebate in the mail.

Rebates–as–a–Service offers a better customer experience by providing instant savings at the point of sale, which increases transaction volumes, results in direct attribution and reduces program costs: a win for utilities, retailers and customers.

“In 2015, we pioneered instant rebates on energy-saving products in utility-branded marketplaces because we wanted to make the process convenient and easy,” says Simple Energy CEO Yoav Lurie. “With Rebates–as–a–Service, we’re making utility-paid instant rebates available directly at brick-and-mortar retail stores and other ecommerce websites, so customers can instantly redeem rebates in their preferred place to shop.”

Underlying Rebates–as–a–Service is the same patent-pending rebate eligibility engine that powers Simple Energy’s utility-branded marketplaces. By surfacing the engine via application programming interfaces (“APIs”), Simple Energy brings instant rebates into the point-of-sale system of its retail partners. When customers apply for a rebate, Simple Energy instantly validates eligibility by matching the customer-entered data with utility datasets—providing instant rebates for customers and 100% auditability for utilities.

Simple Energy began to deploy Rebates-as-a-Service with select utility and retail partners earlier this year in limited pilots. Given the strong results, they’re ready for a full, public rollout. “Our utility partners, like ComEd and Xcel Energy, have seen substantial increases in their rebate redemptions by bringing rebates to their customers wherever they choose to shop,” Lurie explains.

Over 2,000 Stores and Leading Websites – Leading manufacturers and retailers have been quick to adopt the new technology. At launch, Simple Energy counts multiple retailers and manufacturers as partners -- including Lowe’s (in-store and at, Nest (via, ecobee (via and More retailers are expected to be announced later in the year.

15,000,000 Eligible Customers – Utilities have also been quick to adopt Rebates-as-a-Service. Many of Simple Energy’s Marketplace customers have already implemented the service. At launch, Rebates-as-a-Service is eligible to more than 15,000,000 customers in half a dozen states.

Real Customer Results – The integrations are already proving to add real value for customers. Recently, ComEd customer Gene Ivano of Elk Grove Village, Illinois, was looking for a better way to control the temperature of his home, following the birth of his first child. “I was looking for a way to control my home’s temperature. With ComEd’s generous incentive offered at, I was able to get a great product at an incredible price. Giving customers instant rebates in the places where we already shop is a great way for utilities to show that they appreciate their customers,” Ivano said.

In-Store Innovation – Rebates-as-a-Service is also the first and only solution to provide instant rebates at brick-and-mortar retail locations where many customers buy energy-saving appliances. Xcel Energy deployed RaaS in Colorado Lowe’s stores and at to increase adoption of energy efficient evaporative coolers. Customers validate their eligibility via a smartphone and generate a bar code that is scanned at checkout.

Proven Results – Rebates-as-a-Service is already having substantial results. “RaaS rebates already account for over 30 percent of the online rebates we process,” Lurie notes. In-store, the results have been even more impressive. “Lowe’s stores in Colorado saw three times as many evaporative coolers rebated in five weeks of the program as they saw in the previous three months.”

Engaging Hard-to-Engage Customers – Rebates-as-a-Service especially appeals to customers who don’t typically engage with their utility. To date, over 70% of the customers to come through RaaS did not previously have a digital account with their utility. For utilities, RaaS offers a cost-effective way of engaging hard-to-reach customers, increasing the number of digitally engaged customers, and reducing overall cost-to-serve.

About Simple Energy
Simple Energy is the leading provider of utility-branded marketplaces for large investor-owned, municipal and cooperative utilities like Exelon, Southern Company, Xcel Energy, National Grid and SMUD. Simple Energy’s software as a service (“SaaS”) instant rebate, customer engagement, digital marketing and ecommerce solutions to engage customers, drive energy savings, facilitate the sale of energy-saving products and services, and serve as the platform for the utility of the future.

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Crawford Frazer
Simple Energy
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Yoav Lurie
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