NEW YORK (PRWEB) October 31, 2017
"In any marketing campaign, it is essential to convey the voice of wisdom and authority that has accrued to the job candidate over decades of experience," Norman told the gathering. "When developing a campaign for an executive, one looks to discover that candidate's area of expertise and how it has been in evidence over the years in the form of accomplishments." He went on to say, "Focusing on what the candidate has done for the bottom line of his or her corporation is vital because this is how employers think." They are less interested in the chronology of a resume than they are in the history of results one has conveyed to past employers.
"Longevity must be expressed in terms of confident expectation of future accomplishment and not put forth in a manner that suggests that one has stayed too long at the fair," Norman stresses. "The same man or woman can be described in a variety of ways and a marketer must not only understand the candidate but, just as importantly, the industry sector to which the campaign is targeted."
Every client is represented for two-years regardless of how many positions they accept.