Buyerlytics® Plus Creates a New Opportunity for Businesses to Achieve 10X Growth

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Infinity & Innovaxis Partner to Help Businesses Achieve B2B Sales & Marketing Alignment for Midwest Companies with Digital Sales Models

Infinity Forms Sales & Marketing Alignment Partnership with Innovaxis

Infinity Forms Sales & Marketing Alignment Partnership with Innovaxis

We can drive a much higher ROI on marketing for our clients if sales is aligned tightly with marketing. Buyerlytics Plus is the only third-party solution that achieves this.

Infinity, Inc., a Cedar Rapids-based sales and service agency, today announces the launch of Buyerlytics Plus: a new way for business-to-business (B2B) technology and service companies to achieve 10X sales growth by aligning sales and marketing.

Buyerlytics Plus provides integrated sales and marketing through Infinity’s strategic partnership with Innovaxis, a Chicago-based marketing consultancy and managed services firm.


While markets have rebounded since the Great Recession, many organizations between $25 and $100 million in annual revenues are still experiencing a lack of growth.

These companies implement sales and marketing strategies that should be effective, but still fall short of their B2B revenue and profitability goals. Telemarketing, social media, SEO, AdWords, marketing automation and other strategies fail to generate results.

When sales and marketing strategy and execution fall short, companies should look inward. The underlying problem is likely not in the market, but an internal lack of sales and marketing alignment.

Sales and marketing alignment is acknowledged as one of the biggest challenges facing the B2B industry today, indicating that there’s no simple, one-size-fits-all solution.


Before the problem can be solved, it must first be understood. A comprehensive and holistic initial assessment is a crucial step for identifying the nature and extent of the alignment gaps between and within your sales and marketing departments.

Buyerlytics Insights provides a comprehensive assessment of your sales and marketing efforts along with an estimate of how misalignment is impacting your sales.


The final Buyerlytics Insights report pinpoints issues and includes actionable recommendations to close gaps and align sales and marketing.

Companies that complete the Buyerlytics Insights assessment can leverage the combined expertise of Infinity and Innovaxis to put recommendations into action with Buyerlytics Plus.

Buyerlytics Plus is a sales and marketing alignment solution that implements best practices, addresses a company’s campaign-specific needs and launches companies onto a new 10X growth trajectory.


The Infinity Angle

“Our strategic partnership with Innovaxis reflects what we both believe is a critical approach to substantially growing revenues and profitability in a hyper-competitive business climate,” said Janet Krenn, Director of Marketing & Partnerships at Infinity.

“At Infinity, we have more than 20 years experience in implementing high-performance B2B sales and retention campaigns,” Krenn said. “Our inside sales expertise, Buyerlytics methodology and sales execution – from initial sale through customer retention – have consistently helped our clients reach and exceed their sales goals.”

“We’ve also seen how gaps in digital and traditional marketing efforts, over-focus on social media and marketing automation, and poor alignment between sales and marketing, can hold back growth. Through our partnership with Innovaxis, we can create a more comprehensive solution that addresses a real challenge that companies of all sizes face.”

The Innovaxis Angle

Innovaxis President Sean Parnell says misalignment between a company’s sales and marketing functions can keep profits suppressed even as economic recovery creates new opportunities and heightened demand.

“Profit-killing sales and marketing alignment gaps can hide behind otherwise favorable indicators, like a few profitable clients or a flurry of leads,” Parnell said.

“For the past 10 years, we’ve been successful at increasing lead generation and establishing industry thought leadership for our clients. However, while our engagements typically pay for themselves with a 318% average return-on-investment, the success of our marketing strategy and managed services are heavily reliant on sales follow-through—from their input into lead qualification to the ultimate sale.

“We can drive a much higher ROI on marketing for our clients if sales is aligned tightly with marketing. Buyerlytics Plus is the only third-party solution that achieves this.”


Those interested in learning more about the common challenges with sales and marketing alignment are encouraged to download the whitepaper: 5 Symptoms (and the Hidden Causes) of Profit-Killing Alignment Gaps Between Your Sales & Marketing.

Infinity and Innovaxis welcome inquiries from sales and marketing leaders interested in learning whether a Buyerlytics Insights assessment can spur 10X growth − contact Janet Krenn at jakrenn(at)infinitydelivers(dot)com or (319) 730-1355 or Sean Parnell at sparnell(at)innovaxisinc(dot)com or (773) 654-2421.


Founded in 1996, Infinity is an award-winning inside sales and service agency that partners with Fortune 500 and Inc. 500 companies to Get Customers and Keep Customers. Infinity builds and manages high-performing customer acquisition, account management, customer retention, and customer service teams. Using the proprietary Buyerlytics revenue system methodology, Infinity takes a proactive partnership approach to optimizing client campaigns. Buyerlytics integrates Strategy, Systems, and Execution and utilizes cross-functional teams and advanced analytics. With the Buyerlytics methodology, Infinity consistently exceeds revenue quotas, moves targets forward, and defines a New 100% goal. More:


Founded in 2007, Innovaxis works with owners and marketing executives who are frustrated by the lack of results generated from their website and inbound/outbound B2B marketing efforts. We provide clarity into how marketing can accelerate sales (strategy) and implement marketing initiatives that achieve results (managed services). Strategic marketing services include market research, competitive intelligence, product management, go-to-market and channel strategies, pricing, and integrated marketing communications. Managed marketing services include website development, content marketing, search engine optimization (SEO), social media, PR, and highly targeted campaigns (both electronic and print). Our services not only pay for themselves, but also generate an average ROI of 318%. More:

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Sean Parnell

Janet Krenn
(319) 730-1355
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since: 12/2008
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