Launches New Consumer Experience Platform in Time for 2018 Health Insurance Open Enrollment Period

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This year’s Open Enrollment Period differs from previous ones, and the company has invested heavily in new products that will help people become better-informed health insurance consumers.

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We’re trying to help Americans understand the major changes to this year’s open enrollment and guide them in making more-informed decisions

Virtually all uninsured Americans (95%) do not know when the 2018 health insurance Open Enrollment Period ends, according to a recent study from the Kaiser Family Foundation. The study warns that even 75% of those currently enrolled in health insurance through the Obamacare marketplace are unaware of the new open enrollment end date. With open enrollment reduced in most states to just 45 days this year, this information gap could result in an increase in the number of uninsured Americans.

“While the overall number of consumers purchasing insurance on their own has increased, consumers face a much more confusing Open Enrollment Period for ACA coverage,” says cofounder and CEO Howard Yeh. “We’re trying to help Americans understand the major changes to this year’s open enrollment and guide them in making more-informed decisions.”

In an urgent effort to combat the confusion surrounding health insurance coverage in the coming year, has shifted its full attention towards simplifying and streamlining the health insurance shopping experience. Following the launch of The CheckUp earlier this summer, the company continues to invest in its educational efforts. It has just released a healthcare-focused knowledge hub, as well as a rebuilt intelligent health insurance search engine to focus on informing Americans more thoroughly about healthcare options while they compare plans.’s new information portal features content focused on helping consumers make informed decisions. Whether it’s a longform guide explaining deductible medical expenses or an entry on the new Q&A platform defining “out-of-pocket costs”, the content on’s new portal is consumer-centric and easy to navigate. Readers are presented with complex health insurance topics in the clearest ways possible - making extensive use of visuals, cutting back on industry jargon and breaking down dense information into easily-digestible pieces.

“Understanding all the factors around health insurance is confusing, let alone how to shop for the right kind of coverage,” says Yeh. “For us, it’s important to make sure that consumers are fully aware of their specific needs and equally informed about their best options. Whether they’re seniors trying to understand and choose their Medicare coverage options or someone looking for Obamacare coverage, we want to help minimize their stress throughout the process.”

Similarly, the company’s new health insurance search experience emphasizes ease-of-use, transparency and education. At every step, consumers are prompted to “learn more” - from understanding ACA metal tiers to learning how age factors into insurance pricing. Each plan on offer is accompanied with clear details on in-network and out-of-network services, estimated costs, and links to more resources per individual plan.

Approximately 20 million people will shop for health insurance during this Open Enrollment Period., a top destination for consumers looking to shop around for the best-priced plan, provides quotes on non-Marketplace and Marketplace health insurance, as well as alternatives to ACA coverage (like short-term health insurance plans). The company’s revamped consumer experience ensures that healthcare shoppers can make better-informed decisions about their coverage.

Check out’s redesigned website at, and experience the newly-launched content portal at

For important updates throughout open enrollment, follow on Facebook, Twitter, or visit for more information.

About is a privately-owned search-and-compare health insurance shopping platform that connects consumers with its network of licensed insurance brokers and insurance carriers. The website’s origins can be traced back to 2006, but launched as a new company in 2014 as a technology- and data-driven platform to help the American consumer efficiently compare health insurance costs and subsidies. The company ranked #148 on the 2017 Inc. 500 list of fastest-growing companies in America. serves the individual health insurance market (providing quotes on both ACA and non-ACA plans) and the over-65 health insurance market (offering Medicare Supplement and Medicare Advantage coverage options). The company has helped more than 3 million people find healthcare coverage. has offices in New York City, Miami, and Guatemala City. For more information, visit


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