“Much more than traditional marketing, these opinions and attitudes influence the way people perceive places and shape where talent, tourism and investment flow.” Chris Fair, President, Resonance Consultancy
NEW YORK (PRWEB) November 06, 2017
Resonance Consultancy, the leading advisors in real estate, tourism, and economic development for countries, cities and communities, is pleased to announce the 2018 World’s Best Cities, a ranking of the 100 best-performing cities around the world.
The World’s Best Cities ranking is the most comprehensive city ranking on the planet, based on entirely original methodology that uses the opinions of the people who matter most: the visitors and residents.
The winning cities were unveiled at World Travel Market in London last night at an event sponsored by National Geographic Travel, who will use the Resonance ranking and insights for future projects.
This is one of the most comprehensive global city rankings ever attempted—developed to quantify and benchmark the relative quality of place, reputation and competitive identity for the world’s principal cities with metropolitan populations of one million or more.
The ranking analyzes and compares 23 factors in six key categories using a combination of core statistics and online ratings and reviews—from TripAdvisor reviews, Facebook check-ins, Google searches and Google Trends. This helps cities understand their strengths and weaknesses through the lens of the people visit and live in each city.
A COMPREHENSIVE RANKING OF THE WORLD’S BEST CITIES
“For more than a decade, Resonance has created place-branding strategies, tourism and economic development plans and trend reports for city, tourism and economic development organizations,” says Resonance President and CEO Chris Fair. “We do this to empower place managers and marketers with new tools and perspectives on the key factors that shape a city’s competitive identity, community well-being, and future prosperity.”
Fair says his firm has come to understand that traditional performance indicators alone—economic output, investment and visitor numbers, for example—don’t reveal the whole story for cities and their tourism and economic development agencies. Visitors and citizens themselves are increasingly influencing the identity and perception of cities through the millions of evaluations of experiences they share online with family, friends and people around the world.
“Much more than traditional marketing, these opinions and attitudes influence the way people perceive places and shape where talent, tourism and investment flow,” he says. “This social media data also provides a rich new source of information to benchmark the experiential quality of one city to the next.”
So without further ado, here are the World’s Best Cities 2018…
2. New York
9. San Francisco
The free 2018 World’s Best Cities Report is available at ResonanceCo.com/BestCities2018. All 100 cities are profiled at BestCities.org, including a city finder that surfaces cities based on user preferences—from parks to nightlife—using Resonance Consultancy’s proprietary data.
Follow the World’s Best Cities on Twitter, Instagram and Facebook @BestCitiesOrg and #BestCities. For media inquiries contact Sara Fahy, +1 949 887 4476 or sfahy(at)resonanceco(dot)com
ABOUT RESONANCE CONSULTANCY
As leading advisors in real estate, tourism, and economic development for three decades, Resonance combines business strategy and marketing creativity to shape the future of communities, cities and countries. Resonance works across place development strategy, place marketing, placemaking and place branding. Their team has completed more than 100 visioning, strategy, planning, policy and branding projects for destinations and developers in more than 70 countries. Resonance works with developers, planners, architects, DMOs, economic development agencies and others to make places the best they can be. To learn more about Resonance and their services, please visit ResonanceCo.com and @ResonanceCo.
Best Cities is the home of Resonance Consultancy’s exclusive ranking of the world’s top urban destinations. Best Cities rankings are underpinned by the most credible source of city performance, the true opinions and rankings from eyes of visitors and residents alike. Our ranking’s exclusive methodology quantifies and benchmarks the relative quality of place, reputation and competitive identity for global cities across multiple factors using core statistics and online ratings and reviews. The Best Cities Finder lets users discover their ideal cities based on interests and priorities. The weekly newsletter keeps users up to date on the places that matter to them. Follow us @BestCitiesOrg and #BestCities.
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