Ascension Dental Announces the Launch of My Loyal Dental Plan

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New In-House Dental Plan Platform Provides a Technology-Driven, Professionally-Administered Turnkey Solution Specifically for Dental Providers with 1-10 Locations

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Ascension Dental, a company that designs, develops and administers custom In-House Dental Plans for dental service organizations (DSOs) and dentists nationwide, today announced it has launched the My Loyal Dental Plan platform.

Developed specifically for dental providers with 1-10 offices, the My Loyal Dental Plan platform allows dental providers to easily create their own proprietary, regulatory compliant and professionally administered In-House Dental Plan for their uninsured, self-pay patients. My Loyal Dental Plan’s intuitive technology offers dentists step-by-step guidance on how to customize their plan’s enrollment rates, member discounts, plan website, and in-office marketing materials.

Today, approximately 74 million Americans don’t have dental insurance and elect to self-pay for their dental care. Additionally, many dental providers are seeking to reduce their dependence on third-party insured plans.

“Dental insurance companies continue to frustrate both dentists and patients with red tape, low reimbursement rates, coverage limitations, and inefficient claims processes,” says Eric Johnson, founder and chief executive officer of Ascension Dental. “As a result, professionally administered In-House Dental Plans have become a popular method for DSOs to effectively service and retain self-pay patients. My Loyal Dental Plan gives independent and small group dental providers their own custom In-House Dental Plan that includes the same vital administration features previously only available to large DSOs.”

My Loyal Dental Plan’s dedicated Support Specialists are available to consult with dental providers on their plan’s enrollment rates, member discounts, marketing materials, and other customized plan attributes. The company also provides hands-on training for dental offices’ staffs, custom marketing campaigns, materials and websites, real-time plan analytics reports, applicable state Discount Medical Plan Organization (DMPO) regulatory compliance, membership billing and renewals, member welcome and renewal kits, member ID cards, and a dedicated patient helpline.

“The My Loyal Dental Plan platform gives dentists the flexibility to design a plan that best meets their patient population’s unique needs,” says Johnson. “We know first hand the type of marketing and administration support successful In-House Dental Plans must have and are excited to bring these services on a turnkey basis to independent and small group dentists.”

My Loyal Dental Plan is available in 46 states across the U.S. It is not currently available in California, Washington, Montana, and Vermont.

About My Loyal Dental Plan

My Loyal Dental Plan, powered by Ascension Dental, gives dental providers the ability to create a regulatory compliant, technology-driven, professionally administered, In-House Dental Plan. Launched in 2017, My Loyal Dental Plan is available in most states nationwide to dental providers who operate 1-10 offices. For more information, visit

About Ascension Dental

Ascension Dental is a privately-held company focused on providing essential technology and administrative capabilities to dental providers across the country. The company partners with dental providers to design, develop and administer progressive In-House Dental Plan solutions that help dentists more effectively service and retain uninsured, self-pay patients. Founded in 2015, by experienced dental industry professionals, the Austin, Texas-based company currently serves hundreds of dental offices across 10 states. For more information, visit

Nikki Cary
6 Columns Marketing Group

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Nikki Cary
6 Columns Marketing Group
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Eric Johnson
Ascension Dental
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