BBB Advises: Plan Early for Holiday Travel

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Better Business Bureau, American Hotel and Lodging Association team up to offer tips for holiday travelers

Take down the spider webs and put up the mistletoe! Planning and preparation for the holiday season starts as soon as Halloween is over. The Better Business Bureau has teamed up with its new National Partner, the American Hotel and Lodging Association, to offer some tips for booking a hotel room for Thanksgiving or December holiday trips.

“The pumpkins are barely in the trash and we’re still finding candy corn in our pockets, but retailers, consumers, charities, and the media are all gearing up for the holiday season!” said Katherine Hutt, BBB national spokesperson. “If travel is in your holiday plans, it’s definitely not too soon to do your research and make reservations.”

BBB’s tips for consumers on booking a hotel room include:

  • Purchase from the source. Whenever possible, book directly with the hotel or resort, or through the official website of the hotel chain.
  • Use reputable third-party sources. If you use a travel agency (online or bricks-and-mortar) or a third-party booking site, make sure the site is legitimate.
  • Check No matter how you book, first check out the hotel, travel agency, or online site at to make sure they have a good reputation with previous customers.
  • Plan ahead. The best hotel deals are often available far in advance.

For all the tips, go to

Other BBB tips to help holiday travelers:

Plan Carefully for Safe Travel (

Travel and Vacation Scams (


ABOUT BBB: For more than 100 years, the Better Business Bureau has been helping people find businesses, brands and charities they can trust. In 2016, people turned to BBB more than 167 million times for BBB Business Profiles on more than 5.2 million businesses and Charity Reports on 11,000 charities, all available for free at The Council of Better Business Bureaus is the umbrella organization for the local, independent BBBs in the United States, Canada and Mexico, as well as home to its national and international programs on dispute resolution, advertising review, and industry self-regulation

MEDIA CONTACTS: For more information, journalists for national media outlets should contact Katherine Hutt (212-705-0131 or khutt(at)council.bbb(dot)org). Journalists for local media outlets should contact their regional spokesperson (

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Katherine Hutt
Council of Better Business Bureaus
+1 (703) 247-9345
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