The Whitener Company Announces Partnership with Red Frog Events

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Red Frog’s events to provide expanded opportunities for The Whitener Company portfolio

The Whitener Company – an active investor in the sports, media and entertainment industries – has formed a comprehensive commercial partnership with Red Frog Events to enhance the large-scale event production company’s various lines of business. Joining Whitener in the partnership is sports media advisor Greg Byrnes and tech entrepreneur Ben Ackerman.

Red Frog Events, based in Chicago, is known for producing Firefly Music Festival, the East Coast’s largest music festival, and Warrior Dash, the country’s largest 5K obstacle race series. Red Frog also offers an extensive list of event services to third-party organizers including operations, sponsorship sales, talent acquisition, ticketing, and food and beverage services.

“We’re always looking to align ourselves with innovative partners and businesses within the live entertainment space,” says Joe Reynolds, founder and Co-CEO of Red Frog Events. “Our partnership with Greg, Ben and The Whitener Company – and their portfolio of companies – will provide additional growth and add value to our existing properties.”

The Whitener Company, based in Knoxville, Tenn., is led by longtime sports and entertainment marketing executive Gordon Whitener. The holding company has a number of investments in the sports and entertainment space, including Mandt Media, Bespoke Sports & Entertainment, Trenches Consulting and Wrangler Network.

“We are excited to discover ways that our portfolio of investments can partner with Red Frog,” said Whitener. “Whether it’s an immersive media partnership with Mandt, tapping Trenches to assist in sponsorship sales, building strategic sponsorship activations with Bespoke, or tapping our OTT experience with Wrangler Network – we think we’re uniquely positioned to help both of our organizations grow.”

For additional information on the companies, visit or

About Red Frog Events:
Red Frog Events is an event production company and a pioneer of the experiential entertainment industry, recognized for its award-winning company culture. Since 2007, the company has developed innovative brands including the Warrior Dash obstacle race series, Firefly Music Festival, and Chicago Beer Classic. Red Frog also provides event services ranging from food and beverage to its ticketing platform, EventSprout. Red Frog has been named one of Forbes’ “Most Promising Companies in America”, has appeared consecutively on Inc. Magazine’s “Fastest Growing Companies” list, and was recognized on Chicago Tribune’s “Top Workplaces” from 2011-2014, among other honors. In recognition of its philanthropic efforts, the company was selected as St. Jude Children’s Research Hospital’s “Corporate Partner of the Year”. To date, Red Frog has raised over $14.5 million of a $25 million dollar fundraising commitment to St. Jude and in 2016, announced a one percent profit donation to the organization. Visit for more information.

About The Whitener Company:
The Whitener Company is a diversified holding company with ownership stakes and investments in the sports, media, tech, entertainment and energy industries. Whitener provides experienced consulting services in the areas of marketing technology, event production and management, sponsorship sales and business portfolio management and acceleration. The company is based in Knoxville, Tenn., with offices in Los Angeles, Dallas, Atlanta and Charlotte.

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Jon Show

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