Transparency in digital advertising is something that marketers discuss a lot and everyone wants to lend their support to. With the release of ads.txt, there is now a simple solution that the industry can rally around that could greatly enhance brand safety online.
SYDNEY (PRWEB) November 16, 2017
Despite the promising nature of the technology, most marketers still aren’t aware of what ads.txt is and how it can benefit them. To help educate the market, Bench released an infographic that explains ads.txt in an accessible and visually-enticing way.
The Interactive Advertising Bureau created the ads.txt product to help minimise the money that brands waste on counterfeit ad inventory. Many of the world’s leading publishers have already implemented ads.txt and so have global resellers of ad inventory.
Bench is one of the companies that have officially endorsed ads.txt and hope to see it adopted by all players within the programmatic ecosystem.
Gil Snir, Bench CCO says that, “Transparency in digital advertising is something that marketers discuss a lot and everyone wants to lend their support to. With the release of ads.txt, there is now a simple solution that the industry can rally around."
As a leading global performance marketing platform, we want our users to be in total control of their advertising budget and marketing outcomes. If adopted by enough brands and publishers, ads.txt could greatly enhance brand safety for online advertisers.”
Bench’s infographic shows:
- How ads.txt benefits the different players in online advertising
- Who perpetrates ad fraud and how much money brands are set to lose as a result
- A breakdown of how the technology behind ads.txt works
- Some of the leading publishers and ad networks who are already on board
- Useful resources for marketers.
View the full infographic on the Bench website →
Bench is the leading integrated performance marketing platform used globally by top brands and agencies. Our goal is to help marketers gain full control over their marketing technology stack so they can achieve measurable outcomes. Bench was founded in 2012 and is headquartered in Sydney, Australia.
To learn more, visit: https://benchplatform.com