Jack Williams Tire Unveils New “The Right Way” Campaign

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Launches rebrand highlighting customer commitment

Jack Williams Tire, a multi-location, full-service tire and auto center with 36 retail locations throughout Pennsylvania, is pleased to announce the launch of its new “The Right Way” campaign, supporting their dedication to treat every customer and every car the right way – The Williams Way, their company mission.

The Jack Williams Tire rebrand includes new customer-facing marketing messages that will be showcased on television and in print – as well as carried through to outdoor advertising, digital promotion, and in-store signage. In addition, Jack Williams Tire will be launching branded content directed at offer tips and guidance to drivers via their blog on JackWilliams.com – as well as an expanded social media campaign.

“At every one of our local Pennsylvania shops, we pride ourselves on taking care of customers and their cars, day after day. This new campaign both visually and emotionally captures just that,” said Scott Friedman, Director of Marketing, Jack Williams Tire. “The right tires, at the right price, done the right way. That’s what we’ve been doing at Jack Williams Tire since our family started this business back in 1929. Doing it this way is just simply the right way – The Williams Way.”

To lead the rebranding effort, Jack Williams Tire partnered with advertising Philadelphia-based agency-of-record (AOR) LevLane. The new campaign that highlights the following core components of the business:

Right Tire: Jack Williams Tire believes in giving every customer the right tires for their vehicle—not the most expensive, or even the most popular,
but the one their experts truly believe will serve them the best in the long run.

Right Price: Jack Williams is committed to giving their customers the lowest tire price. Period. In fact, if you find tire prices lower elsewhere, just let them know, and they’ll match that price on the spot.

Right Way: Jack Williams operates with honesty and integrity—values instilled in us from their founder Jack Williams himself. They don’t believe in up-charging or overselling—they just give customers reliable service and quality tires, day after day.

Established in 1929, Jack Williams Tire is multi-generation, family-owned business with 36 retail locations and a network of 12 warehouses throughout Northeastern and Central Pennsylvania. Serving five states and employing more than 800 employees, Jack Williams Tire offers full-service auto and truck services including tire repair and replacement, alignment, oil changes, state inspections, brakes, tire rotations, shocks and more. In addition, the company operates three after-market specialty shops under the brand Auto Addictions. Jack Williams Tire is headquartered Avoca, Pennsylvania.

For more information on Jack Williams Tire, visit http://www.jackwilliams.com, or join the conversations on Facebook (@jackwilliamstire), Instagram (@jackwilliamstire), and Twitter (@JWTire). For more information on LevLane, visit http://www.levlane.com or call 215-825-9600.

About Jack Williams Tire Auto & Service Centers
Established in 1929, Jack Williams Tire & Auto Service Centers (http://www.jackwilliams.com/) offers tires and a complete range of automotive services including tire repair/flat tire, alignment, oil change, state inspection, brakes, and tire rotation. Jack Williams Sr. founded Jack Williams Tire Co. in Kingston, Pennsylvania with a $500 loan from his father. Three generations later, Jack Williams Tire remain as a family-owned and operated business that has grown into a robust network of 36 retail locations throughout Northeastern and Central Pennsylvania.

Jack Williams Tire & Auto Service Centers are dedicated to treating every customer, and every car, the right way – because that’s the Williams Way. For more information, visit http://www.jackwilliams.com/.

Facebook: @jackwilliamstire
Instagram: @jackwilliamstire
Twitter: @JWTire

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Rebecca Griffis
since: 02/2010
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