Mary Drotar, Co-founder Strategy 2 Market
Making decisions in the absence of sufficient information is one of the biggest challenges we see in product development.
CHICAGO (PRWEB) November 28, 2017
Mary Drotar and Kathy Morrissey are recipients of the National Science Foundation (NSF) Innovation Corps (I-Corp) STEM Grant for their Business Fit Framework® (BFF) software tool.
The program is held through the Polsky Center for Entrepreneurship and Innovation at the University of Chicago. It helps to empower UChicago scientists, researchers, students and alumni to test the commercial potential of their research and ideas. Supported with funding from the NSF and run by the Polsky Center, the I-Corps program is specifically designed for participants working on projects related to the STEM (science, technology, engineering, and mathematics) fields. Mary and Kathy are both alumni of UChicago.
Mary and Kathy developed a product development process called Exploratory PD®. ExPD is based on trying to reduce the biggest product uncertainties, and the Business Fit Framework® (BFF) application software is designed to identify, evaluate, prioritize, and track the biggest product uncertainties. In a future release, predictive analytics will be incorporated.
Making decisions in the absence of sufficient information is one of the biggest challenges we see in product development. For example, an organization may have a good understanding of the customer and competition, but relatively little understanding of the technology to use. Alternatively, the organization might see potential use for an existing technology, but not know very much about the market. Whenever there is a lot of uncertainty with a project, there's the risk of making the wrong decision and costing the company—not just in money or time, but in lost opportunities.
The BFF helps project teams to analyze the constraints and uncertainties associated with new products. Instead of rushing into a product idea because it is a “great idea,” the project team is more likely to succeed if they use the BFF to guide its efforts to identify constraints and uncertainties, including how to address them, and track them through resolution.
Part of this NSF grant, includes the interviewing of Engineering, Research & Development and Product Management personnel on product risk and uncertainty within their organization. An interview is typically 1-hour, and the interviews begin in late December. Please contact Mary Drotar to be part of this important study. Mary and Kathy are co-founders of Strategy 2 Market.
