bolstr 2.0, Minimal and Perfectly Sized Everyday Carry Bag, Solves Men’s Overfilled Pocket Dilemma and Eclipses Kickstarter Goal

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The perfect crossbody bag for men and their smartphones, keys, wallets and sunglasses, but not much more. bolstr 2.0’s asymmetrical design and carefully considered pocketing cracks the code to the ‘man purse’ stigma.

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Guys will enjoy bolstr’s futuristic design concept that combines minimalism, functionality and asymmetrical geometries in a modern, man-sized form.

Building on the success of its first minimal crossbody bag made exclusively for men, which raised over $177,000 on Kickstarter, the new bolstr 2.0 is proving just as popular – eclipsing its funding goal in less than 24 hours on Kickstarter.

“We’re ecstatic to see gadget-obsessed men responding to make bolstr 2.0 another successful crowdfunding campaign,” said bolstr Founder Jay Yoo. "Their support is further validation that bolstr fills a sweet spot in the bag market for men - proving that guys need a small bag for their everyday carry that can’t fit in their pockets.”

The timing for this campaign is no coincidence. The new bolstr 2.0’s are ready now to be shipped to crowdfunding backers one week before Christmas - the perfect gift for the guy looking for the ultimate minimal everyday carry bag.

With bolstr 2.0, men can easily carry their smartphone, keys, wallet along with other items like sunglasses, a point-and-shoot camera, headphones, small tablet, external battery, notepad, pens, pocket knife, or other ‘stuff’ without having to lug around a huge laptop bag or attaché case.

“Bolstr solves the obvious problem for many men who have everyday carry (EDC) items they take everywhere they go, but don’t have enough pockets for them,” Yoo said. “While there are lots of laptop bags on the market, most are too big for EDC items only. Fitting in-between a holster and a laptop bag, bolstr fills a sweet spot in the bag market for men. Furthermore, the bag's asymmetrical, minimal design provides optimum function in good form. We cracked the code on making a grab and go bag for guys that does not look like a man purse; bolstr is legit.”

Yoo said that since launching the original bolstr in 2014, his project team has made important design updates in response to feedback from customers and backers.

bolstr 2.0 features include:

  • minimal asymmetrical design
  • Stealth smartphone pocket
  • Quickdraw sunglass pocket
  • Fidlock magnetic fast access pocket
  • Sized to fit an 8” tablet
  • Dedicated AirPod/Money pocket.
  • Ergonomic shoulder pad (sold separately)
  • External and internal d-rings for key carry
  • YKK waterproof zippers
  • 1680D Ballistic Nylon / DWR Canvas

Bolstr 2.0 is available in ballistic nylon and DWR-coated canvas in either in stealth black, stone gray or drab olive colorways and based on customer feedback, bolstr’s carefully considered pocketing, the strap and zippers were updated during the redesign phase.

“Our new bolstr 2.0 bag keeps everyday carry items masterfully organized and in one place at all times, making minimal EDC effortless,” he said. “Guys will enjoy bolstr’s futuristic design concept that combines minimalism, functionality and asymmetrical geometries in a modern, man-sized form. The bag's ergonomic universal strap provides an unparalleled, crossbody fit, and a removable elastic waistband keeps the bag snug to the body.”

For more information or to purchase bolstr for delivery in time for the 2017 holidays, visit the bolstr campaign page on Kickstarter.

About bolstr
Bolstr launched in August of 2014 on Kickstarter as a perfectly sized and minimal EDC bag for men to tote a smartphone, keys, wallet, sunglasses, but not much more. To many people's surprise, the first campaign was 1,777 percent funded in 30 days and was one of Kickstarter's most successful bag projects. Receiving worldwide acclaim, with mentions in popular tech blogs TechCrunch and Gigzine, as well as local media, bolstr proved the need for a small carry bag for men that eludes the man purse stigma. Bolstr is committed to simplicity in products for in-pocket, in-bag and small carry. That's it. By simple we mean refined and well thought out. For more information, visit

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Colin Trethewey
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