WillowTree, Inc. Launches WillowTree Social Impact program, Joins the Pledge 1% Movement

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WillowTree, Inc., a mobile product design and development agency, has committed to contributing 1% of its resources and expertise in mobile and digital product development to serve non-profits and charities.

Pledge 1% and WillowTree, Inc. Logos

WillowTree, Inc. has announced today that it has joined Pledge 1%, a global movement that is creating a new normal for companies of all sizes to integrate giving into the DNA of their business. Spearheaded by Atlassian, Rally, Salesforce, and Tides, Pledge 1% empowers companies to donate 1% of product, 1% of equity, 1% of profit, or 1% of employee time to causes of their choice.

WillowTree’s joining of the Pledge 1% community coincides with the launch of WillowTree Social Impact, a strategic giving initiative to bring the company’s expertise and resources in mobile and web development, design, and strategy to serve non-profits and charities in their home communities of Charlottesville, VA and Durham, NC.

Founded in 2007, WillowTree has been designing and developing mobile applications since the release of the first iPhone. WillowTree is an industry leader in field solutions, media delivery, loyalty programs and payments, and connected devices.

Since its founding, WillowTree has provided financial support or client services to a number of non-profit organizations and charities including The American Heart Association, The Emergency Food Network, Charlottesville Women in Tech, and Computers 4 Kids.

WillowTree has produced award-winning work in partnership with brands such as GE, Johnson & Johnson, Time Warner, AOL, American Express, and Harvard Business Publishing. For more information, see willowtreeapps.com/pages/social-impact.

*Quotes on the News*

  • WILLOWTREE QUOTE “Since the earliest days of WillowTree in 2007 we’ve made it a point to contribute our expertise to helping local charities and organizations achieve their goals with digital solutions of a caliber that is often cost-prohibitive for the non-profit sector. Ten years later, we’re thrilled to have reached a size and capacity to take that goal of being a force of good in our community to the next level with the launch of WillowTree Social Impact and our partnership with Pledge 1%.” - Tobias Dengel, CEO
  • SALESFORCE QUOTE “Salesforce is dedicated to changing the way companies think about

corporate philanthropy,” said Suzanne DiBianca, EVP of corporate relations and chief
philanthropy officer, Salesforce. “Today, we’re excited that WillowTree is joining us in giving
their resources back to the community. This is another great example of the power that
business has to create change in our communities.”

  • ATLASSIAN QUOTE “We are thrilled that WillowTree has joined the Pledge 1% movement

and is committed to sharing its success with the community,” said Scott Farquhar, co-founder
and co-CEO, Atlassian. “Employees, shareholders, customers, and the community all benefit
when a company builds giving back into its DNA. It’s one of the best decisions we ever made."

  • Rally/EFCO QUOTE “We believe Pledge 1% is a great step for businesses to become a force

for good in the world,” said Ryan Martens, co-founder, EFCO & founder/CTO, Rally, now part
of CA Technologies. “We applaud WillowTree for committing a portion of their success to their
community stakeholders and social impact.”

  • Pledge 1% QUOTE: "We are incredibly excited that WillowTree has taken the pledge," said

Amy Lesnick, chief executive of Pledge 1%. "WillowTree can play a pivotal role in building this
movement and promoting a new normal in which all companies—big and small—integrate giving
back as a core value in their business."

*About WillowTree*
WillowTree, Inc. is an application strategy, UX design, and mobile app development services company whose focus is to bridge the highest level of consumer UX with enterprise-grade security. WillowTree is an industry leader in field solutions, media delivery, loyalty programs and payments, and connected devices and works with brands such as GE, Johnson & Johnson, Time Warner, AOL, American Express, and Harvard Business Publishing. Clients trust WillowTree to guide and execute their mobile initiatives. Learn more about how WillowTree can help your business by visiting willowtreeapps.com.

*About Pledge 1%*
Pledge 1% is an effort spearheaded by Atlassian, Rally, Salesforce and Tides to accelerate their shared vision around integrating giving back into businesses around the world. Pledge 1% encourages and challenges individuals and companies to pledge 1% of equity, product and employee time for their communities, because pledging a small portion of future success can have a huge impact on tomorrow.

Pledge 1% offers companies turnkey tools and best practices, making it accessible for any company to incorporate philanthropy into their business model. To learn more or to take the pledge, please visit http://www.pledge1percent.org.

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