E-commerce businesses can gain valuable attribution data to help optimize marketing campaigns and provide a seamless, smart shopping experience for their customers
SEVERNA PARK, Md. (PRWEB) December 05, 2017
CallTrackingMetrics, a leading provider of call tracking and management software, announces a call tracking integration with multi-channel commerce provider Shopify, giving merchants ultimate control and visibility over order-related communications.
Shopify is a cloud-based commerce platform designed for merchants to develop and manage stores across multiple sales channels, including web, mobile, social media, marketplaces, brick-and-mortar locations, and pop-up shops.
Connecting CallTrackingMetrics with Shopify makes it easy to effectively track and manage all communications related to orders. Merchants are able to provide intelligent customer service by viewing caller order history as calls come in, automating return calls and text messages, and identifying buyer preferences—in real time.
“Combining forces with Shopify means that e-commerce businesses can gain valuable attribution data to help optimize marketing campaigns and provide a seamless, smart shopping experience for their customers. Typically these have been two separate pieces of the buyer journey and we are thrilled to integrate them into a single solution.” said Todd Fisher, Co-founder and COO of CallTrackingMetrics.
CallTrackingMetrics’s award-winning call tracking and automation software provides thousands of businesses around the world the tools they need to track, manage, and optimize their phone calls so they can increase conversions. From understanding what advertising campaigns are generating phone calls to managing calls for their contact center, CallTrackingMetrics allows businesses to transform phone communication into powerful intelligence for their organization.