Year after year, award-winning campaigns like this prove that content powered by data and technology makes email a hub for almost unlimited creativity.
NEW YORK (PRWEB) December 20, 2017
Movable Ink, the leading provider of intelligent content software, congratulates its clients and all of the winners of this year’s Marketer Quarterly Marketing Awards.
In its third year, the competition is presented by The Marketer Quarterly, and recognizes the email marketing industry’s most innovative, inspiring, and creative work. Campaigns submitted by marketers, agencies, and technology partners are judged by analysts from The Relevancy Group, the parent organization of The Marketer Quarterly.
Movable Ink’s Intelligent Content Platform powered 8 of the 32 award-winning campaigns this year including:
- Best Loyalty Member Email/Offer - Financial Services: American Express
- Best Loyalty Member Email/Offer - Travel: Hilton
- Best Loyalty Member Email/Offer - Food: Dunkin’ Brands
- Best Loyalty Member Email/Offer - Retail: DSW Inc. - Designer Shoe Warehouse
- Best Newsletter - Sports: Philadelphia Flyers
- Best Newsletter: Spartan Race
- Best Use of Video - Sports: Gaia
- Most Innovative Email - Retail: DSW Inc. - Designer Shoe Warehouse
The Relevancy Group analysts shared the following thoughts on what they liked about each of the winning campaigns:
American Express
“We liked their ability to change the creative by advanced API integration into multiple CRM data points in order to provide a highly personalized email.”
Hilton
“We liked their ability to integrate many actionable CRM data and content sources to provide a highly effective, sophisticated, and personalized message.”
Dunkin’ Brands
“We liked the speedy deployment time for a complex personalized mailing that was built on back-end data infrastructure that was fragmented. The results underscore the value consumers place on relevant communication.”
DSW Inc. - Designer Shoe Warehouse (Loyalty Campaign)
“We liked the results. The increases in click-through rate and revenue illustrates the upside to creating a unique customer experience.”
Philadelphia Flyers
“We liked their ability to leverage live and intelligent content through several sources via APIs. Fans palpably reward timely and highly relevant content with engagement.”
Spartan Race
“We liked the ease at which the brand was able to intelligently leverage website behavior in order to drive the relevance of the message.”
Gaia
“We liked their ability to drive action in the most and least engaged segments through relevant content and the utilization of video in email.”
DSW Inc. - Designer Shoe Warehouse (Most Innovative Email - Retail)
“We liked their ability to use live website content, behavior and key off the most recently purchased product to communicate with the DSW product API and create a GIF to cycle through all available color swatches of that specific product.”
“We often hear the premise that everything possible has already been done in email, and there’s nothing new or innovative left to do in the channel. Year after year though, award-winning campaigns like this prove that content powered by data and technology makes email a hub for almost unlimited creativity,” said Vivek Sharma, CEO of Movable Ink. It was great working with all of our clients, as well as our partners Cheetah Digital, Oracle Responsys, and Salesforce Marketing Cloud on these campaigns. Kudos to all of this year’s winners on behalf of the entire Movable Ink team!”
Images and details about these campaigns are the cover feature story in Issue 16 of The Marketer Quarterly. To view all of the award winners, register for a free subscription to the Marketer Quarterly at http://www.marketerquarterly.com.
For information about how your brand can benefit from Movable Ink or to request a demo, visit http://www.movableink.com.
About Movable Ink
Movable Ink is the leading provider of intelligent content software, which enables marketers to personalize email content at the moment-of-open. Marketers use Movable Ink to provide consumers with engaging on-brand experiences to grow revenues with every customer interaction. Since 2010, consumers have engaged with over 400 billion intelligent content impressions from more than 400 leading brands, including Delta, eBay, Spotify, and The Wall Street Journal. The company is headquartered in New York City with offices in London, San Francisco, and Sydney. For information about how your brand can benefit from Movable Ink or to request a demo, visit http://www.movableink.com.