Actûrus Launches the Cruise Influencer Study

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The Cruise Influencer Study will provide insights to clients looking to optimize their brand performance.



Actûrus, the leader in global consumer and “influencer” research, is happy to announce the launch of its Cruise Influencer Study. Actûrus conducts large scale, affordable multi-sponsored influencer studies in 50 countries and 20 verticals ranging from alcohol beverage to appliances, as well as custom qualitative and quantitative consumer research. The Cruise Influencer Study will leverage influencer and consumer research, to provide insights to cruise line companies seeking to optimize brand performance.

Influencers/Travel Agents (TAs) are critical to consumer travel decisions. Understanding the TA can help cruise lines better position their brand at the point of purchase, helping to increase share of recommendations and ultimately, bookings. Actûrus is the leader in studying these influencers and providing recommendations on how best to leverage their power at the point of purchase. Actûrus has been conducting research in the travel/leisure industry for decades.

There are currently 70,000 travel agents in the US interacting with consumers at the point of purchase. These TAs make a line/brand recommendation over 90% of the time and have the power to make or break your brand in front of consumers!

“We recognize that independent travel agents have suffered dramatically at the hands of direct to consumer bookings access (internet) by airlines and the emergence of powerful travel sites such as Expedia and Orbitz. However, the Cruise experience, and advising on this high-priced travel luxury, continues to require an expert influencer to guide the best possible purchase and trip experience. An expert (influencer) opinion can help the consumer navigate the quality and price/value nuances in this category, which is paramount to your brand,” said Kevin Moran, CEO at actûrus.

The Cruise Influencer Study will provide clients with the following:
1) Identification of the key drivers of TA recommendations, including specific messages and TA marketing/training programs that will increase a brand’s share of recommendations.
2) A deep understanding of how different cruise lines are perceived by TAs, what they see and value from a brand and how to improve brand image in the eyes of the consumer.
3) Prescriptive, detailed, and actionable insights enabling brands to win vs. the competition at the point of purchase.

To find out more about how actûrus can help you win customers, contact David Luksenburg at david.luksenburg(at)acturus(dot)com or 480-595-4754 x 1229 or Jordan Gindt at jordan.gindt(at)acturus(dot)com or 480-595-4754 x 1223.

Actûrus is a leading custom research based consultancy specializing in qualitative, quantitative and multi-sponsored studies. We are unique in our ability to provide an unprecedented 360° perspective on the powerful connection between consumers and influencers helping to optimize business and brand performance.

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Anne Laffin
+1 860.242.2005 x 1144 Ext: 1144
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