eyeQ Announces Atom Merchandizing Performance Device; To Be Showcased in Nordic Semiconductor Booth at CES

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eyeQ Improves Merchandising Performance with Actionable Insights; Atom Gives Brands Invaluable Shopper Info in Real-Time in a Device the Size of a Quarter

eyeQ, the shopper insights technology company, today revealed the eyeQ Atom, the industry’s most advanced micro-IoT shelf-level merchandizing analytics device.. About the size of a quarter and battery powered, the eyeQ Atom gives retailers and brands invaluable in-store shopper data in real-time, easily and affordably. The tool collects shopper information including foot traffic, dwell time, total time, distance, direction and return visits starting at just $100 per year. eyeQ Atom is being announced in advance of CES, where eyeQ is being showcased in Nordic Semiconductor’s booth, Sands A-D, #44158 on January 11th. To set up a conversation with eyeQ, email info(at)eyeQinsights.com.

Ultra low power (ULP) RF specialist Nordic is eyeQ’s micro controller partner. Nordic is featuring several advanced Bluetooth solutions each day of CES, eyeQ will be highlighted on Thursday, January 11. eyeQ has been a darling of CES and NRF (National Retail Federation) shows the past two years, showcased by other major manufacturers including Samsung.

eyeQ’s new Atom product will begin shipping to customers in February. It is a dramatically smaller version of eyeQ’s popular Go device, a self-contained IoT shelf-level tool that also provides shopper insights including age, gender, and emotion.. eyeQ Atom provide a longer battery life and also includes NFC and BTLE Beacon technology for additional advertising options. Atom is a low-enough cost option to be used ubiquitously by brands and retailers looking to determine the effectiveness of in store displays.

“Since launching eyeQ Go last year for display insights, some of our customers have expressed the need to add non-intrusive analytics in the aisle, directly attached to the shelf,” says eyeQ founder and CEO Michael Garel. “We listened to the feedback and created a ultra-small, self contained, easy-to-install device to meet the market needs. eyeQ Atom is the perfect complement to our other analytics and personalization technologies that help brands boost sales with increased shopper engagement and insights.”

eyeQ has been working with brands and retailers since 2012 to improve merchandizing effectiveness in physical stores. eyeQ gives retailers and brands merchandizing performance insights that are unmatched in the market today.

About eyeQ, Inc.:
Founded in 2012 and based in Austin, Texas, eyeQ enables brands and retailers to win at the shelf by providing shoppers with personalized digital experiences and producing actionable shopper insights. eyeQ’s shopper-aware touchscreen displays detect attributes such as age, gender, emotional state, return visits and more to personalize content and lift sales. eyeQ Go and eyeQ Atom are easily installed battery power devices that give detailed analytics on merchandizing performance. A SaaS solution, eyeQ’s dashboard provides a steady stream of shopper insights to measure response and determine the most effective content. eyeQ is a graduate of DreamIt and the Austin Technology Incubator, and a founding member of the Future of Privacy Forum. For more information please visit http://www.eyeqinsights.com.

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Laura Beck
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