e-Spirit Expands Into Asia Pacific And Japan; Signs First Customer

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Opens new office in Singapore and signs first Tokyo-based customer TSI Holdings

e-Spirit Inc., maker of the FirstSpirit Digital Experience Platform, today announced an expansion of the company’s international presence into the APAC region—including Japan, Australia and New Zealand—with a new office in Singapore. e-Spirit is now serving clients at a global level, furthering its strategic growth plans, and has signed its first customer in the region—TSI Holdings.

Udo Sträßer, chief revenue officer for e-Spirit, will manage the company’s customer success, and sales and marketing teams in this region, while ensuring operational excellence. The Singapore office will support APAC as well as provide e-Spirit’s global customers greater reach within the region. e-Spirit recently signed TSI Holdings, a Japanese company based in Tokyo which manages a portfolio of apparel brands, as its first APAC customer. TSI selected e-Spirit’s FirstSpirit Digital Experience Platform to manage its global web presence, with a pilot launch of two sites beginning in March 2018.

“Our rapid growth into new regions such as APAC has been fueled by demand for the FirstSpirit Digital Experience Platform and is evidence that FirstSpirit is a perfect fit for enterprise companies on a global scale,” said Udo Sträßer, chief revenue officer of e-Spirit. “We believe that the need for digital experience platforms will continue to be strong in Europe and the U.S., and will rapidly increase in APAC in 2018 and beyond. And we are honored to welcome TSI Holdings as our first Tokyo-based customer.”

"We are very pleased to be working with e-Spirit," said Matahiro Kashiwagi, chief digital officer at TSI Holdings. "For a multi-brand apparel company like TSI Holdings, efficiency is essential when it comes to management and operations. We have migrated many of our brands to a standardized system platform, and our next step was to consolidate a workflow which will allow speedy and easy website updates. We came across FirstSpirit and were amazed with the quality, especially with its UI and how thoroughly the solution is integrated with the e-commerce platform. We are also excited that we can enable a wider range of our staff to edit and optimise their website, even if they do not have any IT background or knowledge."

Learn more about FirstSpirit.

About e-Spirit
e-Spirit’s FirstSpirit Digital Experience Platform, offered through a SaaS or on-premises model, helps businesses engage customers and increase revenue with personalized, content-rich digital experiences anytime, anywhere. Savvy digital marketers across all industry sectors rely on the FirstSpirit platform for individualized and synchronized content delivery across all channels to differentiate their companies and compel their users to action.

e-Spirit, founded in 1999, is part of the adesso Group and has offices in 16 locations in the US, Germany, Great Britain, the Netherlands, Switzerland, Austria and Asia Pacific. Customers include international brands and corporations such as L’Oréal, Lancôme, Commerzbank, BASF, Bosch, Belk, Urban Decay, Olympus, Santander Bank, Sterling Jewelers and many others. For more information, go to http://www.e-Spirit.com or call us at 781.862.5511.

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Anne Schneider
McKenzie Worldwide
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