True Influence Helps Marketers to Build Smarter Leads Fueled by Dun & Bradstreet Data

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InsightBASE® Platform Creates Highly Targeted Leads with Intelligent Company Data

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To drive accurate, fact-based leads, it is critical that marketing and sales teams have relevant, personalized engagements with their prospects.

True Influence a leading provider of lead solutions, today announced the newest release of its InsightBASE lead acceleration platform. This enhanced platform is driven by a partnership with Dun & Bradstreet which enables True Influence to access information from the world's largest commercial database. By analyzing 16K+ attributes of entities of all sizes around the world, combined with web activity, intent data, and more, the True Influence platform curates the most predictive information for a customer, informing specific segmentation and targeted campaigns that help marketing and sales teams run more efficient programs.

"To drive accurate, fact-based leads, it is critical that marketing and sales teams have relevant, personalized engagements with their prospects," said Brian Giese CEO, True Influence. "Our InsightBASE platform capabilities support the need of marketing and sales teams to activate scalable lead growth. It gives their teams data-driven insights about their high-value company prospects and gives them the ability to take automated actions on that information."

The newest release of True Influence's InsightBASE drives three principal benefits to increase the breadth and depth of high quality leads:

  • Data from Dun & Bradstreet integrated within the solution.
  • Company and contact matching, powered by a patent-pending True Influence Relevance Engine™ technology, enables companies to better match incoming lead and account data, thus creating more accurate lead scoring.
  • Enhanced operationalization of Artificial Intelligence (AI) through improved targeting

"The role of marketing is increasingly complex. Not only are they expected to drive leads, but they are expected to drive return on investment," said Brian Giese. "With Dun & Bradstreet data fueling True Influence InsightBASE sales and marketing teams can access data-driven insights to identify high-impact leads."

To learn more about how True Influence and Dun & Bradstreet are powering the next generation of data-driven marketers, come visit the True Influence booth at these conferences:

  • MarTech West (San Jose, CA) - April 23-25, 2018
  • SiriusDecisions Summit (Las Vegas, NV) - May 8-11, 2018
  • Forrester B2B Marketing Forum (Austin, TX) - October 18, 2018
  • SiriusDecisions Technology Exchange (New Orleans, LA) - November 7-9, 2018

About True Influence®

Founded in 2008, True Influence is a data-driven technology company that connects you with your next customer. By expertly leveraging data, technology and content to drive high-impact marketing campaigns and share detailed data insights we help marketing and sales win new business. True Influence drives leads and generates revenue across multiple industries, promoting brands and products from some of the most successful companies. Its customer base spans fast-growth SMBs to well-established blue-chip brands like IBM, Microsoft and Cisco. For more about True Influence, visit

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Bill Giese
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