Global Massage Makes Me Happy Day Creates Awareness for the Healing Powers of Massage

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Movement aimed to educate and celebrate the proven physical, emotional and mental benefits of massage.

On March 20, 2018, the world will celebrate the positive impact of massage therapy through “Global Massage Makes Me Happy Day.” Serving as the Global Wellness Institute’s newest initiative, Massage Makes Me Happy aims to celebrate the healing powers of massage therapy and promote its benefits through research, education, advocacy and global awareness. March 20th is also recognized as the United Nations’ International Day of Happiness.

Massage therapy has experienced tremendous growth in the past decade, with more and more consumers seeking out massage to support and enhance personal well-being. However, there is still a lack of understanding of the therapeutic benefits and deeper impact that massage and bodywork have on people of all ages. Therapeutic touch therapies help manage pain and stress, resulting in happier lives.

Renowned researcher Dr. Tiffany Field has been conducting research on the impact of massage therapy for several decades. In 1992, Dr. Field founded the Touch Research Institute (TRI) at the University of Miami. Her research findings illustrate massage therapy’s positive impact on depression, anxiety and pain, while spurring the release of oxytocin, a “feel-good” hormone, among other benefits.

“At the Touch Research Institute, University of Miami Medical School, we have conducted some 122 massage therapy studies that have focused on pregnancy, depression, anxiety, pain syndromes, and auto-immune and immune conditions,” says Dr. Field. “In these studies, we have assessed massage therapy’s effects on mood either whether with a sad to happy face scale with children or the Profile of Mood States Scale with adults. Invariably the research participants were happier after being massaged. The massages not only made them feel happy but also made them healthier.”

Lynda Solien-Wolfe, Vice President of Massage & Spa, Performance Health and CG Funk, Global Director, Funk Consulting, are the co-founders of Massage Makes Me Happy Initiative. Lynda and CG have over 25 years of experience in the massage and spa industries and both deeply believe in the healing powers of massage therapy and the importance of the work that massage therapists contribute to the world.

Susie Ellis, Global Wellness Institute Chairman and CEO added, “The Global Wellness Institute supports a variety of industry initiatives, furthering the international conversation about wellness in its many and varied forms. I am especially delighted to be working with Lynda and CG on this initiative, which promises to provide so many benefits. Massage therapy truly does support individual happiness and this initiative will go a long way in spreading the understanding of the power of touch.”

Global Massage Makes Me Happy Day will spread global awareness of the positive impacts of massage therapy through educating on its many benefits, collecting data and research, and creating systems to help everyone better understand what massage therapy can do for them and how it can make people both happy and healthy.

“The Global Massage Makes Me Happy Day will be a great celebration of the happiness massage brings to millions of people throughout the year and across the world,” says Solien-Wolfe. “Human beings need positive touch and we are committed to supporting the work of massage therapists and their professional growth. We look forward to the day when massage therapy will be fully understood and honored as the powerful healing modality it is.”

Some of the many benefits of massage and its role as a tool to help achieve happiness include:

  • Pain Management – Studies indicate that touch therapies can help manage pain, resulting in greater well-being.
  • Balance – Massage reduces the harmful stress hormone cortisol while increasing serotonin and dopamine, instantly improving mood.
  • De-stress – Managing stress leads to a happier life.
  • Productivity – Lowering stress levels can improve efficiency and time management.

Here are several ways to celebrate Massage Makes Me Happy Day:

  • Gift a Massage – Whether it’s for a loved one, a best friend or the barista who makes your coffee every day, gifting a massage is a great way to spread happiness to people in your life.
  • Massage Therapists - Book a Massage for You – A huge part of this initiative is to also invest in your own happiness and well-being in order to do that for others. Self-care is essential to living a happier healthy life.
  • Celebrate Employees with a Massage – Host a massage therapist and provide chair massages for your employees.
  • Celebrate with Family - Have a massage party with your kids.
  • Offer a Special Promotion – If you’re a massage therapist, spa owner/director, massage school or wellness center, you can celebrate Massage Makes Me Happy Day by offering special promotions, upgrades, discounts or by hosting an event on March 20, 2018.
  • Thank Your Massage Therapist. Offer thanks to your favorite massage therapist with a card, gift or email.
  • Share Your Story – How does massage therapy make you happy? Whether you receive massage therapy regularly or are a massage therapist yourself, share your story with others, via social media channels, using the hashtag #MassageMakesMeHappyDay.

To learn more about Massage Makes Me Happy, visit


EDITOR'S NOTE: For more information about Massage Makes Me Happy and to arrange to speak with a company spokesperson, please contact Nancy Trent or Pamela Wadler at (212) 966-0024 or pam(at)trentandcompany(dot)com.

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Pamela Wadler

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