Content Marketing Platforms (CMPs) are rapidly becoming an essential tool for marketers across industries. As the leading solution, Percolate is poised to become the CMP of choice for the world’s largest enterprises. I am thrilled to join the team and lead the execution of this strategic vision.
SAN FRANCISCO (PRWEB) February 13, 2018
Percolate, the System of Record for Marketing®, today announced Eric Mersch has joined the team as Chief Financial Officer to lead the company through its next phase of growth.
Mersch said, “Content Marketing Platforms (CMPs) are rapidly becoming an essential tool for marketers across industries. As the leading solution, Percolate is poised to become the CMP of choice for the world’s largest enterprises. I am thrilled to join the team and lead the execution of this strategic vision.”
Mersch joins Percolate bringing extensive experience in enterprise SaaS technology and corporate finance. He spent the last three years serving as an interim Chief Financial Officer to venture-backed enterprise SaaS companies. Mersch twice held public company CFO roles, most recently at ZipRealty, which was acquired by Realogy Holdings Corp. at an enterprise value of $160M.
He has an MBA from Harvard University and a Bachelor of Science degree from the U.S. Naval Academy.
CEO, Randy Wootton said, “Eric joining Percolate is a significant strategic hire for the company. He brings a wealth of experience to the team and his skill set is ideally suited to help Percolate capture the immense market opportunity waiting for us in 2018 and beyond.””
Content -- in all its forms -- is the brand experience today. Marketers strive for one brand and one story across multiple campaigns, but are challenged by hundreds of touch points along a consumer’s journey. Percolate helps orchestrate this new marketing reality for more than 800 leading brands in more than 90 countries, and its customers save millions of dollars and thousands of hours of work each year leveraging the Percolate platform.
Percolate is backed by $74 million in venture capital from Sequoia Capital, Lightspeed Venture Partners, GGV Capital, and First Round Capital, among others.
Percolate is The System of Record for Marketing®. Backed by Sequoia Capital, GGV, and Lightspeed Venture Partners, Percolate is one of the fastest growing companies in enterprise software. More than 800 global brands, including GE, Unilever, BP, United Airlines, Land O Lakes, EA, Johnson Controls, Mastercard, Levi’s, Cisco, and Cigna, trust Percolate to manage their global content marketing, increase sales growth, and improve the customer experience they deliver. Visit http://www.percolate.com for more information.