Social IQ will help us stay on top of our reputation and in touch with existing and potential customers.
LOUISVILLE, Ky. (PRWEB) February 22, 2018
BSG Financial Group, a provider of revenue- enhancement programs and compliance solutions for financial institutions nationwide, announced today that Easton, Md.-based Shore Bancshares, Inc., has selected the company’s web-based Social IQ® technology to manage social media activities, monitoring and reporting for its community of companies.
According to company officials, Shore Bancshares, Inc., with $1.4 billion in assets, sought to replace its existing social media management platform with a less costly, robust alternative. The company selected the web-based Social IQ technology after a comprehensive competitive search. “Our previous platform had lots of ‘bells and whistles’ that were nice to have, but not necessary for the number of social channels we use,” said Debra Rich, Vice President, Chief Marketing and Project Officer at Shore Bancshares, Inc.
According to Rich, the company was especially interested in Social IQ’s ability to aggregate online reviews from a myriad of sources and provide sentiment analysis for each mention, allowing the company to actively monitor its online reputation and promptly respond when needed. “Social media is the new ‘word of mouth' and we know that how we respond to online comments can change the perception of our brand,” said Rich.
“Social IQ will help us stay on top of our reputation and in touch with existing and potential customers.”
In addition to managing the company's online reputation, Social IQ also automates posts across several social media platforms, archives all comments, as well as blog, news and social media content, and provides comprehensive reporting on all activities to meet compliance requirements as outlined by the FFIEC.
“In our search for a new solution,” said Rich, “we not only were looking for value but also a partner that focuses on service and enhancements. BSG Financial Group is very responsive and engaged with its customers and Social IQ fits our needs perfectly.”
About Shore Bancshares, Inc.
Shore Bancshares, Inc. is a $1.4 billion-asset financial holding company headquartered in Easton, Maryland. It is the largest independent financial services company on the Delmarva Peninsula that offers personalized banking, insurance and investment services to families and businesses in the Mid-Atlantic region.
Its full-service community bank, Shore United Bank, serves a broad geographic area with 21 full service branches in Maryland, Delaware and Virginia. Wye Financial & Trust, a division of Shore United Bank, offers clients high quality trust and wealth management services. The insurance division offers a wide range of personal and business insurance solutions through the Avon-Dixon Agency, LLC and Freestate and Son Insurance and two specialty insurance solutions through Elliott Wilson Insurance (trucking) and Jack Martin & Associates (boats and yachts). Together, its team of experienced professionals is dedicated to helping clients navigate toward their financial goals. For more information about Shore Bancshares, Inc. visit ShoreBancshares.com.
About BSG Financial Group
Louisville, Ky.-based BSG Financial Group is a group of independently organized companies that provides revenue-enhancement and compliance solutions for financial institutions nationwide. BSG Financial Group has been a provider of innovative overdraft programs since 1999, including the industry's first cloud-based overdraft management solution, Courtesy Connect®/Courtesy Limit™. The company's additional revenue-enhancing solutions include: Fee-Based Packaged Checking Accounts; Digital Lending Solutions; Vendor Management; Account Acquisition Strategies; Social Media Management; and CD Pricing and Selling Strategies.
BSG Financial Group includes the following companies: CourtesyCloud Management Solutions, LLC; BSG Financial, LLC; and IQ Development, LLC. For more information about the company, visit http://www.BSGfinancial.com.