Rise Against Hunger Fuels Conversation to End World Hunger by 2030 with Launch of “This is possible” Campaign

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U.S.-based non-profit launches global initiative in the epicenter of media industry

Rise Against Hunger Launches New "This is possible" campaign in NYC

“I have enjoyed learning about and getting involved with Rise Against Hunger and its mission. It is amazing to witness how the organization’s passion and hard work is changing the world,” said Jenna Cooper.

Rise Against Hunger – an international hunger relief organization based in Raleigh, N.C. – is committed to ending world hunger by the year 2030. To that end, the non-profit officially launched its “This is possible” campaign with a Times Square takeover in New York City over the weekend. Thousands of passersby had the chance to learn more and show their support by taking the pledge to grow the movement to end world hunger.

Aligned with the United Nations Sustainable Development Goal 2, Rise Against Hunger is determined to show that it is, in fact, possible to eradicate world hunger by the year 2030. A global commitment to mobilization can not only help provide food to the world’s most vulnerable populations, but also provide life-changing aid, education and resources to stabilize food security in hunger insecure regions. In addition to asking people in and around Times Square on Sunday, Feb. 18 to take the pledge, supporters were also encouraged to spread the word on social media using #2030isPossible.

“Our mission is to end hunger in our lifetime, and the first real step is to activate a worldwide movement,” said Tom Barbitta, Chief Marketing Officer of Rise Against Hunger. “It will take the help and support from the global community to accomplish this goal, but with participation, financial contribution, volunteerism and heart, each person can change the life of another and put an end to suffering from starvation.”

Jenna Cooper was also on-hand to help launch the campaign and lend her support to the movement. Cooper is a former contestant on ABC’s The Bachelor and a social media manager in Raleigh. Her affiliation with Rise Against Hunger started with her participation in meal packing events through her church. Cooper is also a certified personal trainer and certified professional food manager.

“I have enjoyed learning about and getting involved with Rise Against Hunger and its mission. It is amazing to witness how the organization’s passion and hard work is changing the world,” said Cooper. “There is nothing more fulfilling than inspiring others to get involved with the movement to end world hunger by 2030 – I am confident that “This is possible.”

Founded in 1998, Rise Against Hunger has facilitated the packaging of over 378 million highly nutritious meals for distribution in 74 countries. In the past year alone, the organization engaged over 376,000 volunteers worldwide. Rise Against Hunger meal packaging events give volunteers of all ages the option to see hunger end in their lifetime. They combine an assembly line of nutritious ingredients and make a true hands-on impact to ending hunger. In addition to meal packaging, Rise Against Hunger also supports vocational training programs, clean water initiatives, business and agricultural assistance, and provides emergency relief. There are several ways to get involved with Rise Against Hunger, including hosting a meal packaging event, making a financial contribution, volunteering in one of 20 U.S. warehouses, or even completing a puzzle.

The Times Square launch will be supported by a digital campaign that will help carry the message to a broader audience. Rise Against Hunger’s strategic marketing partner – Raleigh-headquartered French/West/Vaughan – is helping support strategy, development and execution of the “This is possible” campaign.

To join the conversation, visit 2030ispossible.org.

About Rise Against Hunger:

Rise Against Hunger, an international hunger relief organization based in Raleigh, N.C., works to implement immediate and long-term solutions to hunger worldwide. With program locations in 20 U.S. cities and five international offices, Rise Against Hunger has engaged volunteers to package more than 378 million nutrient rich meals for distribution to 74 countries around the globe. To find out more about Rise Against Hunger’s efforts to end hunger worldwide, please visit riseagainsthunger.org, on Facebook at Facebook.com/Rise Against Hunger, on Instagram at @RiseAgainstHunger, or Twitter at @Rise2030.

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Maddie Laing
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