Southport Wins MicroStrategy Partner Award

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“GATOR” Project Delivers Crucial Information to Pharma Sales Force

2018 MicroStrategy Partner Award Winner

"We are delighted to recognize our channel partner, Southport, for the solution they developed for Merck. Merck uses GATOR, a MicroStrategy-embedded iPad app, to make decisions that help boost sales performance by quickly identifying new opportunities and risks across their customer base".

Southport Services Group, a business intelligence and IT consulting company, announced today that it has been awarded a MicroStrategy Partner Award for Best Project. MicroStrategy® Incorporated (Nasdaq: MSTR) is a leading worldwide provider of enterprise analytics and mobility software. The award was announced at the MicroStrategy World™ 2018 conference in Las Vegas.

MicroStrategy Partner Awards recognize key business partners for working with MicroStrategy to support customers and to help maximize the value of their BI applications. Winners were selected from Product, Solution, and Project categories based on achievement of qualitative and quantitative business value of their applications. Southport won Best Project award for its delivery of a transformative mobile analytics application that provides real-time, easily accessed, intuitive analytics for nearly 3,500 pharmaceutical representatives, managers, and leaders at Merck, a global pharmaceutical company. The application is called GATOR.

Prior to GATOR’s launch, field sales teams spent countless hours analyzing data and spreadsheets culled from a 1990’s platform. The legacy reporting tool was slow to provide results, visually unappealing, relied on manual processes and as a result was vastly underutilized. Representatives needed an intuitive, fast, mobile analytics app that allowed its field team to quickly assess their business, identify opportunities and risks, and allow them to spend more time in front of customers selling.

Using MicroStrategy’s enterprise intelligence platform, Southport worked with Merck to build an application that immediately increased the business acumen of the field. Monthly user utilization exceeds 90% of field employees, up nearly 3x compared to utilization of the legacy tools. From vice presidents to managers to sales representatives, performance data is readily available, easy to access, and based on a single version of the truth. Field representatives and managers now spend more time in front of customers and less time performing manual analytics.

Based on its innovation and the transformative business results that GATOR produced, Merck also received one of MicroStrategy’s 2018 Customer Awards. “Working with Merck, we were able to deliver a mobile application built on best-of-breed cloud-based technology that is transforming the way nearly 3,500 sales representatives plan and execute their business,” said Jim Butz, co-founder & CEO of Southport. “We couldn’t be happier with the outcome of the GATOR application at Merck and are proud that MicroStrategy has chosen to recognize Southport and this project as the best partner project of the year.”

“We are delighted to recognize our channel partner, Southport Services Group, for the MicroStrategy-based mobile solution they developed for global biopharmaceutical leader Merck,” said David J. Rennyson, Senior Executive Vice President, Worldwide Sales, MicroStrategy Incorporated. “Merck uses GATOR, a MicroStrategy-embedded iPad app, to make decisions that help boost sales performance by quickly identifying new opportunities and risks across their customer base.”

For more information on the awards or the GATOR application, visit

Company names mentioned may be the trademarks of their respective owners.

About MicroStrategy Incorporated
MicroStrategy (Nasdaq: MSTR) is a worldwide leader in enterprise analytics and mobility software. A pioneer in the BI and analytics space, MicroStrategy delivers innovative software that empowers people to make better decisions and transform the way they do business. We provide our enterprise customers with world-class software and expert services so they can deploy unique intelligence applications. To learn more, visit MicroStrategy online, and follow us on LinkedIn, Twitter and Facebook.

MicroStrategy and MicroStrategy World are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

About Southport Services Group
Southport Services Group is a business and IT consulting company focused exclusively on business intelligence and data analytics. Since 2005, we have delivered almost 500 business intelligence projects built on the MicroStrategy platform to over 500,000 end-users representing companies from every industry vertical. For more information, visit

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Lee Mayfield
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