Plum Alley Announces Investments in Vital Vio, Inc. and Vow To Be Chic, Inc. Surpassing $7 million invested in Plum Alley Syndicates

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Investments totaling $1mm+ in startups driving innovations in health and retail solutions

Plum Alley has been an invaluable investor in that quest, making pivotal introductions to prospective customers and partners.

Plum Alley Investments (, a private investment membership investing in early stage companies alongside venture capital firms via Plum Alley syndicates, announced today that it has closed syndicate investments in disinfecting LED maker Vital Vio and designer bridesmaid rental platform Vow To Be Chic.

“We look for companies with gender diverse founders that are building innovative products and services that solve customer pain points while bringing real value to the market. Vital Vio’s germ-killing LED lighting technology is reinventing disinfection for customers from athletic facilities and hospitals to food processing plants and homes. Vow To Be Chic is bringing rental to bridesmaids to cut out waste and help reduce the cost burden of expensive dresses that are often only worn once,” said Deborah Jackson, Founder and CEO of Plum Alley.

Vital Vio’s mission is to reinvent disinfection using its proprietary White Light Disinfection™ technology that has been proven effective at continuously killing germs and bacteria and other harmful organisms including Listeria, MRSA, Salmonella, E. coli, and C.diff. that cause millions of cases of preventable illness in the US alone each year, several thousand resulting in death. Plum Alley participated in Vital Vio’s recent investment round alongside New York State’s Innovation Venture Capital Fund, Connectivity Ventures, and Belle Capital among others.    

“Vital Vio’s opportunity is to incorporate our continuous disinfection technology across multiple diverse markets, with the goal of reducing costly and deadly infections. That requires getting people up and down the supply chain to think differently about the power and potential of lighting. Plum Alley has been an invaluable investor in that quest, making pivotal introductions to prospective customers and partners. Plum Alley’s unique model, including our shared goal of advancing women in technology, has allowed us to tap into their diverse network of syndicate investors,” said Colleen Costello, Founder and CEO, Vital Vio.

Vow To Be Chic is the exclusive provider of bridesmaid dress rentals from some of the top designers in the industry, including the number one bridal brand, Monique Lhuillier. According to the company’s recent release, “Nine of ten bridesmaids’ dresses are never worn again, which leads to $2.2B in waste every year”. This message is resonating with Millennial women in particular. Plum Alley participated in Vow to Be Chic’s recent $2.5 million capital raise alongside Wavemaker Partners and Pritzker Group Venture Capital.

"We're so fortunate to work with the syndicate investors and team at Plum Alley. Plum Alley and Vow To Be Chic also share a core value, which is to support female entrepreneurs and diverse founder teams. As a female founder I am thrilled to be a part of this inclusive ecosystem," said Kelsey Doorey, Founder and CEO of Vow To Be Chic.

Jackson continued, “In just a short period of time, we have been approached by numerous Plum Alley members seeking to help fuel the growth of both Vital Vio and Vow To Be Chic. This further validates the potential of each company’s product offering and their potential impact in their industries.”

About Plum Alley –
Plum Alley is a private membership investing in early stage companies with gender diverse founding teams building technological and medical breakthroughs. Plum Alley’s membership is designed for corporate executives, individuals, families and organizations seeking direct investments at the Series A level. Members also have access to exclusive learning experiences to stay “future literate” about innovation and a way to leverage personal expertise and relationships to help these companies accelerate growth and success. In the last 2 years, Plum Alley has closed ten syndicate investments aggregating more than $7 million invested. Other Plum Alley syndicate investments include companies with innovations in cardiovascular disease prevention, teaching critical thinking via a tech enabled platform, incubating stem cells to grow new bone, deep learning video recognition technology, and a digital market for private investigators. For more information about Plum Alley visit

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Ita Ekpoudom
Plum Alley
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