Fit4D Announces Expansion with Humana

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Expansion Delivers Personalized Diabetes Coaching to High-Risk Populations in South Florida.

Fit4D, a diabetes management company, announced a program expansion today with Humana Inc. (NYSE: HUM), a leading health and well-being company, to bring Fit4D’s personalized coaching to high-risk Humana members in Broward County, Florida.

Fit4D established a partnership with Humana in April 2017 to provide its diabetes coaching solution to members in North and Central Florida. This new expansion is part of Humana’s Bold Goal initiative to make the Broward community 20% healthier by 2020, and will now serve more diabetes members in Florida.

There are over 30 million people with diabetes in the United States, with a disproportionate amount affecting high-risk populations, including seniors and low-income households. Fit4D successfully combines two important elements: One-on-one support from Certified Diabetes Educators (CDEs), clinicians who specialize in motivating and teaching people with diabetes how to manage their condition, along with technology to scale the reach of CDEs so that greater numbers of patients can have convenient access to specialized education and care. With the increasing social and economic disparities in healthcare, this is particularly important, as Fit4D reaches underserved populations who would not ordinarily be able to access personalized care from a diabetes clinical expert.

“We are delighted to expand our partnership with Humana and serve Broward County,” said David Weingard, CEO of Fit4D. “According to the American Diabetes Association, Hispanics comprise 23% of Florida's diabetes population and 22% are seniors. This expansion enables Fit4D to continue to fulfill its aim of improving the health and well-being of people living with diabetes, and the growing Hispanic and senior populations in South Florida. Diabetes is a complex disease that requires personalized attention on a 24x7 basis, and our diabetes coaching service empowers-self management while offering virtual education and support.”

“We know that diabetes is a key barrier to achieving better health outcomes, and we are pleased to now offer Fit4D’s innovative diabetes coaching solution to Humana members in South Florida,” said Dr. Fernando Valverde, Regional Medicare President for Humana-South Florida. “Fit4D’s services will help educate and motivate members living with diabetes to take control of their health and improve their well-being, as well as support our providers in achieving their quality goals.”

Humana’s Bold Goal is to make the communities it serves 20 percent healthier by 2020. Humana uses the U.S. Centers for Disease Control and Prevention (CDC) ‘Healthy Days’ survey tool to measure an individual’s mental and physical ‘Unhealthy Days’ in a 30-day period. From 2015 to 2016 Humana members in Bold Goal communities experienced, on average, a 3 percent decrease in the number of Unhealthy Days. Results are made possible by community-based partnerships, clinical interventions and local strategies developed and executed from Clinical Town Halls and Local Health Advisory Boards. Humana is focused on addressing social determinants of health, such as food insecurity. For more information, visit

About Fit4D

Fit4D’s mission is to improve the lives of people living with diabetes and other chronic diseases worldwide. Fit4D delivers scalable and cost-effective diabetes management programs through an optimized mix of human-based touch points and technology to deliver measurable outcomes in an affordable manner. The Fit4D clinical team is comprised primarily of Certified Diabetes Educators (CDEs) with clinical credentials as nurses, dietitians, pharmacists, exercise physiologists, social workers and more, who are passionate about empowering people with diabetes to live rich, healthy and fulfilling lives.

Fit4D’s clients include health plans/providers seeking to improve health outcomes and quality measures and pharmaceutical/device companies seeking to improve initiation and adherence.

Fit4D has also engaged in numerous joint initiatives with the Juvenile Diabetes Research Foundation, American Diabetes Association, the Diabetes Research Institute and the American Association of Diabetes Educators.For more information, visit:

About Humana

Humana Inc. is committed to helping our millions of medical and specialty members achieve their best health. Our successful history in care delivery and health plan administration is helping us create a new kind of integrated care with the power to improve health and well-being and lower costs. Our efforts are leading to a better quality of life for people with Medicare, families, individuals, military service personnel, and communities at large.

To accomplish that, we support physicians and other health care professionals as they work to deliver the right care in the right place for their patients, our members. Our range of clinical capabilities, resources and tools – such as in-home care, behavioral health, pharmacy services, data analytics and wellness solutions – combine to produce a simplified experience that makes health care easier to navigate and more effective.

More information regarding Humana is available to investors via the Investor Relations page of the company’s web site at, including copies of:

  •     Annual reports to stockholders
  •     Securities and Exchange Commission filings
  •     Most recent investor conference presentations
  •     Quarterly earnings news releases and conference calls
  •     Calendar of events
  •     Corporate Governance information

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