Hand Cleaner Sales Rise in the U.S. During Flu Season, Reports NPD Group

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Hand cleaner sales at retail were $83.6 million in the first month and a half of 2018, with the fastest growth coming from hand sanitizer

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The U.S. Centers for Disease Control and Prevention (CDC) reported this flu season to be the worst in a decade. As the virus spread across the entire country, sales of hand cleaners, particularly sanitizer and wipes, have also gone viral, according to global information company The NPD Group.

Hand cleaner sales at retail reached $83.6 million in the first month and a half of 2018*, a 16 percent increase over the same period in 2017. The fastest growth came from hand sanitizer, which generated $17.8 and grew sales by 37 percent versus last year. Hand wipes grew 30 percent to $11.2 million, and hand soap, the largest segment representing $54.6 million in sales, increased by 9 percent. Product sales within the commercial channel followed the same growth trajectory.

“Consumers are placing greater emphasis on health and wellness throughout the year, but during the colder, flu season months, individuals, companies, and schools ramp up their efforts to ensure their employees, students, and loved ones are healthy,” said Tia Frapolli, president of NPD’s Office Supplies practice. “Maintaining a clean and sanitary environment is important for health as well and school and workplace productivity.”

*Source: The NPD Group / U.S. Retail Tracking Service, Dollar Sales, YTD through Feb. 17, 2018 versus same weeks in 2017


About The NPD Group, Inc.
NPD is the leading global provider of market information and business solutions covering brick-and-mortar, e-commerce, and emerging channels in more than 20 industries. We combine our unique data assets with analytic solutions to help our clients measure performance, predict trends, and improve results, advising them to help drive successful growth. Practice areas include apparel, appliances, automotive, beauty, books, consumer electronics, e-commerce, entertainment, fashion accessories, food consumption, foodservice, footwear, home, juvenile products, mobile, office supplies, retail, sports, technology, toys, travel retail, games, and watches / jewelry. For more information, visit npd.com and npdgroupblog.com. Follow us on Twitter: @npdgroup

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