Higher education institutions must deploy technology that captures, and retains, the attention of prospective students. Conduit uniquely fills this void.
BOSTON (PRWEB) March 19, 2018
PlatformQ Education, with more than 10 years of expertise in supporting institutions of higher education, announces today that 150 colleges and universities around the world are using their engagement software, Conduit. Conduit is a one-of-a-kind online engagement platform that enables institutions to efficiently connect with their prospective students and families throughout the entire college enrollment process.
For decades, traditional student recruitment practices have centered on purchasing large amounts of names with no demonstrated interest, repeated attempts to get students to visit campus, and the deployment of admissions officers around the world. However, it has become impractical for colleges and universities to rely on these strategies as costs increase each year and further strain internal resources. Today, institutions must evolve their outreach strategies to foster fluid and continuous relationships with their prospective students in a digital-first environment.
“We’re not looking to replace the on-campus visit,” explains PlatformQ Education president and CEO Robert Rosenbloom. “Rather, we recognize that conversations neither begin, nor end, with a visit to campus or standing at a college fair booth. Schools must offer multiple opportunities for students and their families to build strong relationships and maintain a dialogue throughout the enrollment process.”
“With the increasing importance of messaging and online video in today’s recruitment landscape, we’re seeing a generation of students who demand immediate and accessible ways of connecting with the schools that are in their consideration set. Higher education institutions must deploy technology that captures, and retains, the attention of prospective students. Conduit uniquely fills this void in the marketplace and was designed specifically by today’s enrollment managers,” explained Brock Tibert, co-general manager for PlatformQ Education.
Michael Garvin, co-general manager for PlatformQ Education, discussed the benefits of Conduit further by stating, “Conduit allows institutions to efficiently impact each stage of the enrollment funnel. As admissions decisions roll out this spring, institutions that are repeating last year’s strategy will be left behind. Our most successful partners are more efficient with both time and resources by putting online engagement at the core of their yield strategy. Better yet, they are increasing their ability to connect with students and parents who ordinarily wouldn't be able to make it to campus.”
Robert Medrano, director of international and graduate admission at St. John’s University had this to say about Conduit, “Conduit by PlatformQ Education represents the next wave of tools that we need as enrollment managers. I can build relationships with our entire pool with far less resources. Moreover, with the resources and support available, I view PlatformQ Education as an extension of our admissions team.”
PlatformQ Education is changing how schools are connecting with their audiences and unlocking the power of online conversation, whether it be with the capability to support a chat in Mandarin, a session for admitted families on financial aid, or a series on how to register for courses. For more information on PlatformQ Education please visit http://www.platformqedu.com or email colleges@platformq.com.
About PlatformQ Education
PlatformQ Education is changing the world of enrollment management. With its suite of products, including Conduit, CollegeWeekLive and Campus Connect, PlatformQ Education enables institutions to meaningfully engage with students, parents, and counselors at every stage of the enrollment funnel. Whether the goal is to increase applications or influence accepted students’ decisions, more than 200 institutions rely on PlatformQ Education. For more information, please visit http://www.platformqedu.com.