Alight Analytics Launches Sports Marketing Analytics Solution

Share Article

The Sports Marketing Analytics Solution automatically collects and organizes ALL social media data from Facebook, Twitter, Instagram, YouTube, SnapChat and all other fan engagement platforms.

Alight Analytics, the industry leader in marketing analytics, launches a new product to help professional sports teams, leagues and other sporting organizations better understand — and monetize — the massive fan engagement with their brand.

The National Basketball Association and the Memphis Grizzlies are the first two clients to leverage this exciting new solution, available exclusively on Alight’s ChannelMix data aggregation platform.

“Sports brands are different from so many other businesses because they don’t just have customers — they have fans,” said Matt Hertig, Alight’s CEO and co-founder. “And those fans love to engage with their favorite teams on Twitter, Facebook, Instagram and the other platforms within social media.

“On one hand, the vast amount of data created by social media generates a wealth of information about the size and composition of your audience, the type of content they like best and how they consume it. This represents a huge, untapped asset for sports brands to not only deepen fan engagement but also to clearly demonstrate the value and reach of the brand to advertisers. The not-so-small problem? There’s so much data, it has become impossible for sports brands to clearly analyze it all in a timely manner.”

ChannelMix’s Sports Marketing Analytics Solution solves the problem by automatically collecting and organizing ALL social media data from Facebook, Twitter, Instagram, YouTube, SnapChat and all other fan engagement platforms.

ChannelMix utilizes its proprietary OneView approach to create a single data connection for sports brands to clearly see all fan engagement across all social platforms, geographies and brands. This analysis-ready data stream can then be used by any dashboard visualization software, reducing manual processes by more than 90 percent. Reports that might take months or even entire quarters to produce are now available at any time, updated with the most recent day’s data.

“While the time savings are impressive, there’s an even bigger benefit for our clients,” Hertig said. “The speed to insight powered by ChannelMix gives sports brands clear, comprehensive proof of their sports brand’s power to attract and engage fans, which makes it easier for them to create more advertising and sponsorship revenue opportunities.”

Alight Analytics® is a full-service provider of powerful, actionable marketing analytics to advertising agencies and brands around the world through its ChannelMix® and Insight Analytics Group™ solutions.

ChannelMix, the world’s first marketing data management platform, eliminates cumbersome data gathering by combining online data, offline data, sales data and custom data sources together systematically for a single source of truth, reducing the hours marketers spend each day preparing data for reporting. As a pioneer in the space, Alight has been helping marketers end the “Data Death March™” since 2007.

Insight Analytics Group offers expert professional services consulting and training in the field of marketing analytics. Insight Analytics Group’s consultants help brands and agencies implement the same successful strategies that Alight has employed with its own clients.

Alight Analytics was named a 2017 and 2016 Inc. 5000 winner, 2017 Inc. Best Workplace, 2016 Best Place to Work by the Kansas City Business Journal, 2016 Company of the Year Stevie Award Winner and 2016 Awards For Excellence nominee by the Digital Analytics Association. Alight’s co-founders, Matt Hertig and Michelle Jacobs, were finalists for 2017 EY Entrepreneur Of The Year for the Central Midwest region.

Alight Analytics is a Google Analytics Certified Partner, a Google Analytics Authorized Premium Reseller, a Google Analytics Technology Partner, a Google AdWords Partner, a MarketLive Integrated Partner, an Amazon Web Services APN Consulting Partner, a Tableau Software Alliance Partner and part of the SAP HANA Startup Program.

For more information, visit

Share article on social media or email:

View article via:

Pdf Print

Contact Author

James Hart
Follow >
Follow us on
Visit website