Adorama LIVE from NAB 2018 Brings Comedic and Production Gold to the Show Floor

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NYC-based pro video and audio solutions provider sets out to entertain and educate at the 2018 National Association of Broadcasters Show; Visit Adorama to see a real live production workflow in action.

Watching a production happening in real time, with multiple cameras, rigged lighting, broadcast switchers and on-air talent hosting a mock comedy talk show, really gives professionals who will eventually be purchasing and using this equipment a true look at how it all comes together

Adorama, one of the world's largest photography, video, audio, imaging and electronics retailers, will be bringing a real live production workflow to the 2018 NAB Show floor, giving attendees a chance to not only see the latest and greatest equipment the industry has to offer, but to see it in action. Teaming up with acclaimed Framework Productions, Adorama will be transforming their Central Hall exhibit (C4345) into the "Adorama LIVE from NAB" talk show TV set, where comedic talent will be entertaining as well as educating booth visitors through lively and engaging discussions with some of the industry's top talent.

"At this year's NAB, we're completely shaking things up," states Abby Hessney, senior marketing manager, Adorama. "It's no longer enough to see or even touch new production and filmmaking equipment - but watching a production happening in real time, with multiple cameras, rigged lighting, broadcast switchers and on-air talent hosting a mock comedy talk show, really gives professionals who will eventually be purchasing and using this equipment a true look at how it all comes together."

Adorama Chief Marketing Officer Lev Peker adds, "After seeing the Adorama LIVE from NAB production, attendees can meet with the Adorama Business Solutions professional services team to discuss solutions that will best serve their unique needs. And for those not attending NAB, we'll be live-recording every show to distribute to Adorama's entire network on AdoramaTV, connecting professionals from all over the globe and giving our at-home audience a chance to hear insights from real industry heavyweights."

Adorama LIVE from NAB will be a multi-cam talk show set-up shot entirely on Canon Cinema EOS cameras and lenses. With segments running at 11am, 1pm and 4pm (PDT) Monday through Wednesday, at-home viewers can catch select shows being livestreamed right from the show floor. All shows, which will cover topics from how to use HDR to editing a trailer to shooting aerial footage, will be published on AdoramaTV.

Stand on "Top of the World with Adorama" at NAB 2018 and Win
Also new for Adorama at this year's NAB Show is a 3D art installation just outside Central Hall of the LVCC, where attendees can interact with one of the world's most popular destinations for the photo op of a lifetime. Adorama's photographer will be snapping guests' photos with the Canon EOS 5D Mark IV. Attendees can post photos on their Instagram story using the hashtag #AdoramaOnTop and tag @canonusa and @adorama to be automatically entered to win a $100 Adorama gift card. Adorama will choose one winner every hour during conference and show hours, Sunday through Thursday. Winners will receive a direct message via Instagram at the end of each day to claim their prize.

Held at the Las Vegas Convention Center from April 9-12, the 2018 NAB Show is the meeting grounds for leaders in the media, entertainment and technology industry. As one of the industry's leading retailers for professional broadcast, video and audio equipment, Adorama has an extensive offering of equipment for filmmakers, broadcasters, audio professionals and any individual or organization looking for professional broadcast, acquisition and production equipment. Visitors to the Adorama booth can meet with Adorama Business Solutions reps covering government, education and corporate sales as well as production experts from the Adorama Rentals team to discuss their specific production needs. All attendees can visit the booth to enter the Adorama NAB 2018 Great Giveaway Sweepstakes, for a chance to win a prize each night of the show.

Adorama's NAB Great Giveaway Sweepstakes Are Back for 2018
An NAB tradition, Adorama will once again be hosting its annual Great Giveaway Sweepstakes each night of the show through Wednesday. All those who stop by the booth and have their badges scanned will be automatically entered to win* one of the following prizes:

Monday, 5pm:

Tuesday, 5pm:

Wednesday, 5pm:

*Must be present to win

Experience High-End Broadcast Equipment with Adorama in Central Hall
At NAB 2018, Adorama (booth C4345) will have a wide range of broadcast and production equipment on display for visitors to test drive, including a shooting bay with today's most in-demand cameras capturing the action and antics of the Adorama LIVE at NAB production. Attendees can stop by to see the following gear from top manufacturers including:

  • Cameras from Blackmagic Design, Canon, Panasonic, Red and Sony
  • Lenses from Canon, Fujinon, Schneider, Sigma and Zeiss
  • Video accessories such as tripods from Cartoni, Sachtler and Vinten
  • Drones from DJI, Powervision and Yuneec
  • Lighting from Aladdin, Arri, Cineo, Dedo, F&V, Filex, Hive, Ikan, Kinoflo and Softpanels

Production experts from the Adorama Rental Company will also be onsite, providing attendees with information on the latest acquisition technology and accessories available from Rentals and through the Rent-to-Buy Program, while Adorama Trade reps will be available for those looking to trade in equipment for cash or new gear.

Watch All the NAB Action on AdoramaTV
Once again, the AdoramaTV editorial team will be on the ground at NAB 2018 capturing all of the headline-breaking news announcements. To stay in the know, be sure to follow AdoramaTV on YouTube.

Book a Private Meeting at NAB 2018
To schedule an appointment with a representative from the Adorama Business Solutions Technical Services team, please contact abs(at)adorama(dot)com.

Book a Private Press Briefing with an Adorama Representative
Members of the media are invited to schedule a private press briefing with an Adorama representative to learn more about Adorama products, solutions and services. To schedule a briefing, please contact Megan Linebarger at megan(at)zazilmediagroup(dot)com.

ADORAMA: More Than a Camera Store
Adorama is more than a camera store - it's one of the world's largest photography, video, audio and computer retailers. Serving customers for more than 40 years, Adorama has grown from its flagship NYC store to include the leading online destination for imaging and consumer electronics. Adorama's vast product offerings encompass home entertainment, mobile computing, and professional video and audio, while its services include an in-house photo lab, AdoramaPix; resources and gear for photographers, filmmakers, production studios, broadcasting and post houses, and recording artists through Adorama Pro; pro equipment rental at Adorama Rental Company; and the award-winning Adorama Learning Center, which offers free creative education in online channels such as the popular Adorama TV.

Adorama is listed as one of the top five electronics retailers by Consumer Reports, "Best of the Web" by, Internet Retailers Top 100, and is the official Electronics Retailer of the NY Giants. Visit ADORAMA at

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