Costa Farms Expands Executive Team

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Dynamic leader Henry Gonzalez joins as CMO

Seasoned executive Henry Gonzalez has been named chief marketing officer of Costa Farms, the largest grower of ornamental plants in the world.

I look forward to working with our team to build on Costa Farms’ success as a marketing leader, program innovator and solutions provider for our customers to drive category growth.

Seasoned executive Henry Gonzalez has been named Chief Marketing Officer of Costa Farms, the largest grower of ornamental plants in the world.

Gonzalez will oversee Costa Farms’ marketing, research and category management teams.

With more than 25 years of experience in brand and retail marketing, Gonzalez has worked on both the client and agency sides of marketing, and will bring a fresh strategic perspective to Costa Farms’ programs.

“Henry will be of tremendous benefit to our organization,” says Jose Smith, Costa Farms CEO. “His diverse experience as a retail client, manufacturer and agency partner gives him a strong business background in brand and retail marketing, which adds value for our customers and improves our commitment to develop consumer-driven programs.”

Gonzalez, who received a Bachelor of Science degree in finance from the University of Florida’s Warrington College of Business, honed his marketing and leadership skills at well-known companies such as Burger King, Edwards Fine Foods and Schwan Food Company, the fifth largest frozen food company in the world, as well as Crispin Porter Bogusky, which was recognized as one of the leading advertising agencies during his tenure.

“I’m excited to join the Costa Farms team and bring my passion to a category I love and to a leading company in the green industry,” adds Gonzalez. “I look forward to working with our team to build on Costa Farms’ success as a marketing leader, program innovator and solutions provider for our customers to drive category growth.”

Before joining Costa Farms, Gonzalez was senior vice president at Zimmerman Advertising where he managed clients such as Michaels Arts & Crafts, McDonald’s and Sam’s Club.

“Henry’s a proven leader, strategic thinker and a trusted partner,” says Smith. “He’s a major addition to our executive team to purposefully serve our customers and grow the industry as a whole.”

Learn more about Costa Farms at http://www.costafarms.com.

About Costa Farms
Costa Farms is the largest grower of ornamental plants in the world. Founded in 1961, it now spans over 4,500 acres and employs 5,000 people. Along with indoor, tropical, perennial, and bedding plant divisions, Costa Farms operates merchandising and young-plant production divisions as part of its infrastructure. It has operations domestically in Florida and North and South Carolina, as well as abroad in the Dominican Republic and Far East.

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Stacey Pierson
@gardenmedia
since: 08/2010
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