Kradle Launches Customizable, Self-Managed Software for Small, Medium-Sized Businesses

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Kradle levels the playing field for SMBs. They now have access to tools which allow them to become more efficient, productive, and profitable.

Kradle Software has launched its flagship software – a fully customizable, self-managed solution for small and medium-sized businesses in any industry that allows them to manage their own operations while freeing them from consultants and rigid systems.

Small and medium-sized businesses, which comprise more than 90 percent of all business in the U.S., are typically hampered by the cost of software traditionally designed for large companies, and the time required to learn and implement new systems, according to Kradle CEO Michael Haddon.

“Kradle levels the playing field for SMBs,” Haddon says. “They now have access to tools which allow them to become more efficient, productive, and profitable.” Kradle enables business users to build and manage their unique data model and tailored workflows while analyzing operational performance to gain valuable business insights.

Unlike other systems which have pre-configured layouts and limitations on the number of workflow templates available, Kradle allows for flexible configuration and unlimited variations. All files and data are securely stored and maintained within the Kradle database, and the dashboard interface provides comprehensive visibility across the business.

As a result, “Kradle users can review insights of the business and improve operations," Haddon explains. “For example, a company might use Kradle to create customizable workflows which manage, track, and prioritize tasks within each project or phases of a project, and measure the estimated costs versus the actual costs of each job. Users can rapidly report on wins and losses, automate communication alerts via SMS, and email both internally and to contractors and clients.”

With Kradle, businesses can also monitor, evaluate, and manage tasks and processes from a single source to ensure optimal business efficiency and performance. A patented blade system enables users to preview files and documents in responsive, collapsible, and expandable windows, eliminating the need to navigate between multiple tabs.

The web-based access to Kradle also enables remote and distributed workforce to be as productive as the workforce at the head office location. Workers have access to richer data sources, delivered when required. At the same time, many manual processes can be digitized. Kradle, in turn, enhances accuracy, accountability, and communication, especially critical during busy periods where human errors increase.

Kradle's new software platform is the result of an intense two-year research and development project. Hosted within the Microsoft Azure cloud, Kradle eliminates the need for coding and reliance on costly specialists for system design and implementation.

Kradle uses a SQL relational database which is fast, safe, and scalable for future growth, while being able to carry out complex queries. Key features enable users to build their own custom reports dashboard which tracks and measures data, activities, and performance across the business.

“We believe that Kradle will become a motivational tool for staff. Rather than spending time on repetitive, manual tasks, they can focus on activities that add value to their business. This results in performance improvements and a more engaged workforce,” Haddon concludes.

To trial Kradle free for up to 30 days, please visit:

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Matthew Pugh
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