CHICAGO (PRWEB) March 13, 2018
Walter, who led IT and shared services for global business units and markets at the Cincinnati-based maker of consumer goods such as Tide detergent, will help oversee ItemMaster as it expands its involvement with retailers and consumer products manufacturers.
ItemMaster, purpose built for the CPG industry, provides a cloud-based platform that allows brands to create, manage and distribute rich verified, structured product data that meets the requirements of retailers to drive better consumer experience.
"Andy Walter brings deep industry and operational experience from one of the world's largest and most successful companies," said Dev Ganesan, CEO of ItemMaster. “With our new innovations around data and the enhancements of our platform, we are thrilled to have Andy’s experience representing the voice of the customer and the broader ecosystem.”
Walter, who oversaw more than 1,500 IT and other professionals in his final job during a 26-year career at P&G, is an expert in the integration of emerging and core commercial technologies, supply chain management, sales and marketing, and consumer and business analytics.
Since leading the P&G digital marketing and e-commerce platform development work over a decade ago and the Analytics Transformation of P&G from 2010-2016, Walter has been focused on P&G and now other leading Brand Companies and the Consumer Goods Industry playing to win with their Digital Transformations.
“ItemMaster is solving key business issues that are present in this disruptive CPG landscape,” said Walter. “ItemMaster is highly focused on rich and complete product attributes which drive a personalized, more impactful consumer experience. This data, content and detailed attributes will change the way the industry meets the consumer on their journey and will allow retailers to offer solutions they demand.”
ItemMaster is a cloud-based product content platform for brands, retailers, and consumers. With the most comprehensive source of brand-verified product content, we are able to fuel all corners of retail and beyond.
ItemMaster's flexible content creation offerings means brands and retailers can make strategic business choices, in terms of content, speed to content activation and market readiness, and cost effectiveness. For more information please visit http://www.itemmaster.com.