Political Field Organizers Make Hay While Peer-to-peer Texting Reigns

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CallHub releases peer-to-peer texting tool positioning itself for the upcoming US midterms.

Collective Texting volunteer interface - CallHub

Collective Texting volunteer interface - CallHub

The engagement via texting was so easy. I take a 40 minute subway ride to work every day, and I would send out a thousand text messages on my mobile phone via the CallHub mobile site and find 10 or 20 new supporters just on my commute to work!

Collective Texting by CallHub, a peer to peer texting tool for politics, advocacy, unions, and non-profits announces its general launch ahead of the 2018 US midterm elections. The tool allows campaigns to use the one-to-one text messaging model at scale for voter outreach — to communicate with supporters, gather data, and create targeted outreach campaigns.

“Collective Texting reimagines the way peer to peer communication works, to solve scalability issues for organizations. It offers a better way to understand how supporters think and undertake future actions based on those learnings.” says Augustus Franklin, founder and CEO of CallHub.

Collective Texting has proved it mettle across 6 continents, in voter registration and GOTV efforts in the US, party leadership races across Canada, advocacy campaigns in Australia, voter outreach in Belgium, the presidential election in Columbia, and multiple grassroots campaigns across the world.

“The response from Collective Texting campaigns was, in fact, some 10 times higher than for mail,” says Frank Sonck, Campaign Manager for the Belgian Labour Party.

Political and advocacy groups are switching to peer to peer texting from traditional models of voter outreach owing to its capacity for scalability and personalization at affordable costs. Campaigners use it to seamlessly engage in one-to-one text message conversations with thousands of contacts, identifying supporters, mobilizing people for events, getting people to vote, gauging voter sentiments on issues, raising funds, and encouraging supporters to take action.

“The engagement via texting was so easy. I take a 40 minute subway ride to work every day, and I would send out a thousand text messages on my mobile phone via the CallHub mobile site. I’d just sit there and click ‘send’ a whole bunch of times, and find 10 or 20 new supporters just on my commute to work.” says Eli Zbar, Campaign Manager for the Dianne Watts B.C Liberal Party leadership race.

CallHub has optimized its fit for organizers facing the upcoming US midterm elections, with a pay-as-you-go model that ensures smaller grassroots campaigns can also take advantage of the tool. Collective Texting comes with robust integrations with progressive technology providers like NGP VAN, bipartisan tools like NationBuilder, and open platforms like Action Network to facilitate data sharing. Collective Texting, along with a suite of features that include phone banking, voice broadcasting, SMS sign up campaigns, and integrations with popular CRM tools offer a cohesive supporter outreach platform for campaigners.

To try out the tool visit CallHub at callhub.io and create a free account.

CallHub is a cloud telephony company building voice and text outreach tools for politics, advocacy, unions, and nonprofits. Their peer-to-peer texting, phone banking, voice broadcasting, and SMS opt-in services help campaigns with voter outreach, assessing voter sentiment, supporter mobilization, fundraising, organizing, and GOTV efforts. CallHub has helped campaigns spread across six continents connect with more than 30 million people.

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Augustus Franklin
CallHub
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@CallHubIO
since: 09/2015
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