Pink Tie Gala Honors People with Purpose, Funds Breast Cancer Support Services

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HERS Breast Cancer Foundation hosts its ninth annual awards event and fundraiser to celebrate breast cancer survivors and supporters, commemorate 20th anniversary

HERS Breast Cancer Foundation today announced a community awards gala to be held Saturday, April 21, 2018. The ninth annual awards event is called People with Purpose: A Pink Tie Gala. The awards recognize individuals and organizations whose work supports breast cancer survivors and the foundation’s programs. This year’s event will also be a celebration of HERS Breast Cancer Foundation’s 20th Anniversary.

The gala dinner takes place April 21 from 6:00 p.m. to 10:00 p.m. at the Castlewood Country Club in Pleasanton, California. More information about the event, as well as online ticket sales, can be found at:

The gala is held at historic Castlewood, an elegant hilltop venue with expansive views. The program for the evening includes a cocktail hour, games, silent and live auctions, three-course dinner, and award presentation. To cap off the night, a DJ will spin crowd favorites while attendees dance in celebration of honorees and breast cancer survivors. News anchor Heather Holmes from KTVU FOX 2 will be master of ceremonies.

The funds raised will go toward HERS Breast Cancer Foundation programs, including “We Support, YOU Survive” which serves low-income women in need of post-surgical garments including bras and prostheses. The funds will also support the organization’s Lymphedema Project, which provides special sleeves for the prevention and ancillary treatment of chronic arm pain. HERS Breast Cancer Foundation assists clients with insurance claims and provides free products when needed. Funds are being raised through corporate sponsorship, donations, auction proceeds, and ticket sales.

This year’s honorees include: Joseph Alalay, leader of Team District 10, a group that hosts car show fundraisers for HERS; Freska, KOIT radio host and breast cancer survivor; Castlewood Women’s Golf Club, a dedicated group that has supported HERS through their charity tournaments for many years; and Elizabeth Barron, longtime HERS supporter, devoted volunteer, and former board member.

Joseph Alalay is the president of Team District 10, a group that organizes car shows throughout the Bay Area. For the past eight years, Team District 10 has held a car show fundraiser in Newark to raise money for HERS. Joseph chose HERS because funds raised are used to directly address the personal needs of breast cancer survivors. He is an active member of the Newark Chamber of Commerce and sits on the Board of Directors. He was raised in San Francisco, enjoys his work at a phone specialty company, and is an avid bowler. Joseph is being honored with the Hope award.

Freska is a popular radio host at KOIT, and loves being connected with local communities. She was born and raised in the San Francisco area and has family throughout the Bay Area. Four years ago, Freska faced a breast cancer diagnosis. Treatment was grueling, as it always is — but as a single mom, Freska had to deal with additional challenges. Her daughters were a great source of support and comfort, and now that she has recovered, Freska wants to share her story and raise awareness. She has participated in past HERS events and is now spreading the word about HERS services to her fans and social media followers. Freska is being honored with the Empowerment award.

The Castlewood Women’s Golf Club, established in 1954, welcomes women for fun and competition through organized golf games. The group has a long tradition of giving back to local communities; they have been raising funds by hosting annual charity golf tournaments for over four decades. They held the first tournament to benefit HERS in 2004, and look forward to many years of raising awareness and funds in support of HERS programs and the women who seek help from them at a very difficult time in their lives. Castlewood Women’s Golf Club is being honored with the Renewal award.

Elizabeth Barron is a San Francisco native who worked at Pac Bell as an engineer until her retirement. She’s been married to her husband for 37 years and has three children and seven grandchildren. Both Elizabeth and her mother faced breast cancer and have been survivors for over 20 years. She first became involved with HERS after her mother’s diagnosis; her own experience and work with HERS over the years confirmed her belief that women need compassionate care and help to fully recover from surgery and treatment. Elizabeth has been an integral part of HERS from the beginning, initially working with founder Trish McMahon. She served on the Board for more than eight years, including terms as Secretary and Board Chair. She was instrumental in creating bylaws, strategic plans, and fundraisers, including the first People with Purpose event. Elizabeth remains actively involved with the organization as a valued advisor and volunteer. She is being honored with the Support award.

To date, sponsors for this year’s People With Purpose event include: Dutra Enterprises, Inc.; Fremont Bank; Gonsalves & Kozachenko, Attorneys at Law; Kaiser Permanente; McDermottCosta Insurance; Nicole Causey, Legacy Real Estate; Silicon Sage Builders; Stanford Health Care ValleyCare; and the Washington Hospital Healthcare System.

Tickets for the People with Purpose: Pink Tie Gala may be purchased online at: Organizations interested in sponsoring the event will find details at the same address.

About HERS Breast Cancer Foundation
HERS Breast Cancer Foundation believes in restoring beauty and dignity to breast cancer survivors at an extremely vulnerable time of their lives. Every day we bring hope, empowerment, renewal and support, because every woman deserves to look and feel whole. We support all women healing from breast cancer by providing post-surgical products and services regardless of financial status. HERS is the only nonprofit organization in the Bay Area that provides appropriate products (bras, prostheses, lymphedema garments, and wigs) for breast cancer survivors in a safe, comfortable, and understanding environment.

HERS Breast Cancer Foundation’s services for breast cancer survivors are provided at two locations: their flagship program store at Washington Hospital in Fremont and a smaller program store at Stanford Health Care ValleyCare in Pleasanton.

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Jennifer Kindred
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