Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

Branding Specialists clarkmcdowall Release “2018 Culturescape by cm trending” Report
  • USA - English


News provided by

McCuenications

Mar 20, 2018, 09:00 ET

Share this article

Share toX

Share this article

Share toX


NEW YORK (PRWEB) March 20, 2018 -- clarkmcdowall, a leading branding agency, today announced the release of its inaugural “2018 Culturescape by cm trending” report. Packed with research intelligence and conclusions shared previously with the agency’s clients exclusively, the report is now available for the first time to global advertisers, marketers and other branding professionals for download and review.

Being tapped in to the big shifts that are happening in culture is fundamental for brands to play a lasting, meaningful role in people’s lives. We see Culturescapes as a way spark to spark new thinking, unlocking potential in brands and organizations that are looking to be part of the conversation.

Post this

The 2018 Culturescape by cm trending report provides insights and foresights into the driving forces and cultural shifts shaping and sharpening the world’s outlook, society, values and thinking, plus the trends, topics and behaviors that will impact the world, business and brands this year and beyond. Among the report’s many highlights, the agency’s experts provide compelling commentary and examples on the following five culture shifts driving profound trends in the marketplace and society at large:

Owning Your Identities – learn how people will play with their gender like impermanent tattoos, proudly exploring different sides of themselves. Women will finally break through the glass ceiling, transforming #metoo into #medifferent, and bio-hacking will become more commonplace as personalization goes cellular. Trendsetting celebrities, brands and products cited in this section include Clean & Clear’s Jazz Jennings, fem care brand Lola and Sephora’s Moisture Meter.

Seeking Normalcy – find out how people will return to established knowledge for guidance on what is essential to their 21st century lives. They will find comfort in active play by working through the madness and most importantly, by indulging in the human connection that comes from looking someone in the eye and sharing a meaningful experience. Among the compelling examples are super food Pandan, Slime (yes, you read that right) and Yondr.

Deconstruct.Reconstruct. – people will stand up and speak out for what they believe in, taking action to create positive change. New technologies and realities will challenge the status quo and Goliath brands will provide platforms for David to succeed. Learn more in this section about the roles played by “kidpreneurs” KidToyTesters, Blockchain and Cryptocurrencies, and Grow with Google.

Eco-centricity – premium eco-badges will increase as people look to invest in products that make them and the planet look good. Designers will make sustainability chic. Ingredients will be repurposed in inventive ways as we get more with less, and the sharing economy will shape sustainability in new ways. Green-friendly collaborations, products and services highlighted include Stella McCartney’s collaboration with Bolt, Adidas partnering with Parley for the Oceans, and Scoot.

FR (future reality) – the notion of time will shift as speed becomes our most valuable asset and we become even more obsessed with the latest and greatest. The value of space will morph through the growth of ambient computing and we will work hard to ensure that our children learn from tech, not by it. In this section, you’ll learn more about how Jitterbug Smart, Universal Everything and Tinker box are proving that the future is now.

“Being tapped in to the big shifts that are happening in culture is fundamental for brands to play a lasting, meaningful role in people’s lives. We see Culturescapes as a way spark to spark new thinking, unlocking potential in brands and organizations that are looking to be part of the conversation,” said Catherine Clark, Founding Partner.

“Trends and insights are critical for understanding cultural zeitgeists and nuances. However, the key is to define the ‘so what’ and ultimately turn that into tangible actions – brand vision, innovation, design, expression, social media. This is at heart of what we do for global brands and smaller ankle-biter challengers alike,” said Paul McDowall, Founding Partner.

In the report, clarkmcdowall also cites 2018 as the year of “the great awokening” with new policies, philosophies and movements taking hold, shaking up what has been, and the ongoing impact these changes will have on the world. Moving forward, clarkmcdowall will help advertisers, marketers and brand professionals stay on top of the latest Culture Shifts with reports issued throughout the year on a quarterly basis. To download the inaugural 2018 Culturescape by cm trending report, and register to receive updates, please visit https://mailchi.mp/clarkmcdowall.com/en62rz4uxi.

About clarkmcdowall
We are branding specialists with a passion for building game-changing brands that drive distinction and impact culture. As brand architects we use strategic intelligence and disruptive creative to unlock the potential of a diverse set of progressive brands, companies and organizations. Our entrepreneurial spirit and unique experience allows us to think big and act intuitively, driving towards success with focused intent.

Founded in 2000 by Catherine Clark and Paul McDowall on the powerful connection of the creative and strategic mind, we purposefully built a culture of talented branding specialists to ignite the constructive tension between different ways of thinking and solving problems. With over 17 years of proven in-market success, our expertise lies in making complex things simple and tangible. At clarkmcdowall, we see the broader implications on the whole brand so we can build actionable, category-defining solutions – in real time. For more information, please visit http://www.clarkmcdowall.com.

Bill McCue, McCuenications, +1 (718) 208-7391, [email protected]

Modal title

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.