Branding Specialists clarkmcdowall Release “2018 Culturescape by cm trending” Report

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Inaugural Edition Available Now Identifies the Driving Forces and Culture Shifts Shaping the Trends, Topics and Behaviors That Will Impact the World, Business and Brands in 2018 and Beyond

Being tapped in to the big shifts that are happening in culture is fundamental for brands to play a lasting, meaningful role in people’s lives. We see Culturescapes as a way spark to spark new thinking, unlocking potential in brands and organizations that are looking to be part of the conversation.

clarkmcdowall, a leading branding agency, today announced the release of its inaugural “2018 Culturescape by cm trending” report. Packed with research intelligence and conclusions shared previously with the agency’s clients exclusively, the report is now available for the first time to global advertisers, marketers and other branding professionals for download and review.

The 2018 Culturescape by cm trending report provides insights and foresights into the driving forces and cultural shifts shaping and sharpening the world’s outlook, society, values and thinking, plus the trends, topics and behaviors that will impact the world, business and brands this year and beyond. Among the report’s many highlights, the agency’s experts provide compelling commentary and examples on the following five culture shifts driving profound trends in the marketplace and society at large:

Owning Your Identities – learn how people will play with their gender like impermanent tattoos, proudly exploring different sides of themselves. Women will finally break through the glass ceiling, transforming #metoo into #medifferent, and bio-hacking will become more commonplace as personalization goes cellular. Trendsetting celebrities, brands and products cited in this section include Clean & Clear’s Jazz Jennings, fem care brand Lola and Sephora’s Moisture Meter.

Seeking Normalcy – find out how people will return to established knowledge for guidance on what is essential to their 21st century lives. They will find comfort in active play by working through the madness and most importantly, by indulging in the human connection that comes from looking someone in the eye and sharing a meaningful experience. Among the compelling examples are super food Pandan, Slime (yes, you read that right) and Yondr.

Deconstruct.Reconstruct. – people will stand up and speak out for what they believe in, taking action to create positive change. New technologies and realities will challenge the status quo and Goliath brands will provide platforms for David to succeed. Learn more in this section about the roles played by “kidpreneurs” KidToyTesters, Blockchain and Cryptocurrencies, and Grow with Google.

Eco-centricity – premium eco-badges will increase as people look to invest in products that make them and the planet look good. Designers will make sustainability chic. Ingredients will be repurposed in inventive ways as we get more with less, and the sharing economy will shape sustainability in new ways. Green-friendly collaborations, products and services highlighted include Stella McCartney’s collaboration with Bolt, Adidas partnering with Parley for the Oceans, and Scoot.

FR (future reality) – the notion of time will shift as speed becomes our most valuable asset and we become even more obsessed with the latest and greatest. The value of space will morph through the growth of ambient computing and we will work hard to ensure that our children learn from tech, not by it. In this section, you’ll learn more about how Jitterbug Smart, Universal Everything and Tinker box are proving that the future is now.

“Being tapped in to the big shifts that are happening in culture is fundamental for brands to play a lasting, meaningful role in people’s lives. We see Culturescapes as a way spark to spark new thinking, unlocking potential in brands and organizations that are looking to be part of the conversation,” said Catherine Clark, Founding Partner.

“Trends and insights are critical for understanding cultural zeitgeists and nuances. However, the key is to define the ‘so what’ and ultimately turn that into tangible actions – brand vision, innovation, design, expression, social media. This is at heart of what we do for global brands and smaller ankle-biter challengers alike,” said Paul McDowall, Founding Partner.

In the report, clarkmcdowall also cites 2018 as the year of “the great awokening” with new policies, philosophies and movements taking hold, shaking up what has been, and the ongoing impact these changes will have on the world. Moving forward, clarkmcdowall will help advertisers, marketers and brand professionals stay on top of the latest Culture Shifts with reports issued throughout the year on a quarterly basis. To download the inaugural 2018 Culturescape by cm trending report, and register to receive updates, please visit

About clarkmcdowall
We are branding specialists with a passion for building game-changing brands that drive distinction and impact culture. As brand architects we use strategic intelligence and disruptive creative to unlock the potential of a diverse set of progressive brands, companies and organizations. Our entrepreneurial spirit and unique experience allows us to think big and act intuitively, driving towards success with focused intent.

Founded in 2000 by Catherine Clark and Paul McDowall on the powerful connection of the creative and strategic mind, we purposefully built a culture of talented branding specialists to ignite the constructive tension between different ways of thinking and solving problems. With over 17 years of proven in-market success, our expertise lies in making complex things simple and tangible. At clarkmcdowall, we see the broader implications on the whole brand so we can build actionable, category-defining solutions – in real time. For more information, please visit

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