Marketers have a very important job to do, and to gain the trust of their CEOs (and even rise in the ranks), there are certain key concepts they should learn.
AUSTIN, Texas (PRWEB) April 04, 2018
According to a study by the Fournaise Group, 80% of CEOs don’t trust marketers because they think marketers are disconnected from the financial realities of their company. On the other hand, more and more CMOs are being promoted to CEOs.
Marketers have a very important job to do, and to gain the trust of their CEOs (and even rise in the ranks), there are certain key concepts they should learn. To help marketers pinpoint, understand and implement these key concepts, Magnificent Marketing has teamed up with Douglas Burdett - founder of Artillery LLC and host of The Marketing Book Podcast - to present a new podcast episode on seven marketing strategies that all marketing teams should put into action.
In this episode, Burdett covers the following topics:
-The importance of image
-Two key questions to ask
-The most powerful marketing tool
-Content creation tips
-Adopting a management mindset
About Magnificent Marketing:
Magnificent Marketing is your full-service content marketing agency that will take care of all your marketing needs so that you can concentrate on the core duties needed to manage and grow your business.
Their objective is to generate leads that turn into customers while focusing on expanding the visibility of your company and brand, and positioning you to be "top of mind" for future potential clients.
In order to achieve this, they draw on their experience and belief that a mixture of traditional marketing techniques combined with modern marketing tools will yield the best results. In other words, they blend old and new school marketing to create the best school of thought.
About Douglas Burdett:
Burdett is the principal and founder of Artillery, a business-to- business marketing agency in Norfolk, Virginia, established in 2001. He is also the host of The Marketing Book Podcast which was listed as the number 2 business podcast on iTunes. This week, LinkedIn included The Marketing Book Podcast on its “10 Podcasts that Will Make You a Better Marketer in 2016” list. Prior to starting his own firm, Douglas worked at a Virginia advertising agency for 4 years after working in New York City on Madison Avenue for 10 years at ad industry giants J. Walter Thompson and Grey Advertising. Before starting his business career, Douglas graduated from VMI, served as a U.S. Army artillery officer in Germany for three years and then earned an MBA.