mWEBB Communications Adds Executive-Level Media and Messaging Training Services to Strategic Consultancy Services

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Award-winning Los Angeles-based PR firm helps executives hone messages for every audience – whether traditional media, social media, sales presentations, funding pitches or board meetings

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Media training with mWEBB was a revelation.

mWEBB Communications today announced an extension of its range of services to include standalone media and messaging training in addition to strategic consulting. The introduction of new module-based services will serve companies ready to augment their existing internal communications programs with media and messaging training for any audience, whether traditional media, social media, sales presentations, funding pitches or board meetings - or for those that are simply looking for guidance as they kick off their public relations and communications programs. In addition, mWEBB is now offering custom content creation to amp up thought leadership profiles for clients on social media platforms.

“Our goal is to bring high-quality, affordable solutions to small and mid-sized companies that want to jumpstart internal/external messaging, public relations, corporate communications and crisis communications programs or who are looking for help with custom content creation,” said Melanie Webber, President of mWEBB Communications.

Since its launch in 2009, mWEBB has helped drive media and brand awareness and (literally) million-dollar coverage for over 40 clients in the automotive, technology, lifestyle, wine and natural foods spaces. In addition, the agency has played a key role in helping position clients for acquisition, investment and IPOs.

“In today’s crowded and noisy media space, journalists – let alone your intended audience – simply don’t have the time to work to decipher your message,” said Webber. “Job one is to understand and define your message and targets; job two is to get that message out clearly, colorfully and coherently - no matter the medium - and job three is to watch your business grow.”

“Our media and messaging training services can teach anyone – from CEO to sales manager – how to improve communications with core stakeholders and our strategic consulting is ideal for augmenting or re-inventing existing initiatives.”

The mWEBB Communications team are public relations veterans who believe that story and message should be the driving forces of any PR campaign. The company is the recipient of the 2011 American Business Award for Public Relations Campaign of the Year, and recently won Best in Business PR Campaign of the year for natural beverage leader Califia Farms. As specialists in start-up branding, public and private company communications, and consumer and B2B public relations, mWEBB has trained executives and company spokespeople in a wide array of industries, and is often called upon to revamp messaging and communications strategies.

“Media training with mWEBB was a revelation. In just one day of training, our executives learned how to identify, clarify and control the message in media interviews, while our team refined its ability to communicate our core messages whether in a business development meeting, at a trade show or on the phone with a reporter,” said Allan Cooper, EVP, Strategic Partnerships of Reviver Auto. “The mWEBB team not only confronted our challenges, but also nurtured us into understanding how style and preparation not only helps to get the message out, but also makes it resonate.”

In addition to its award-winning Public Relations services, mWEBB Communications' standalone services include:

  • Media/Messaging Training: onsite, offsite and/or video training to ensure that your team not only has message clarity, but also is well-prepared to deliver it for any media opportunity, sales meeting or presentation.
  • Strategic Consulting: High level consulting on a standalone, short, or long-term basis for start-ups and established and rapidly growing companies. Offerings include:

     - Kick starting in-house PR programs and strategies for young companies
     - Reinventing and reinvigorating corporate identity and messaging
     - Deep review and analysis of existing communications
     - Communications road maps to target M&A, investment, IPO and more.

  • Custom Content Creation: Creative thought leadership and data-driven material is catnip on social media. mWEBB helps clients create waterfalls of content to build and extend social media profiles.

About mWEBB Communications
Established in 2009, mWEBB Communications ( is an award-winning team of expert storytellers ready to tell each company’s unique story. Targeting the audiences that will make an impact on each company’s bottom line, the mWEBB approach is straightforward: we are smart, strategic thinkers who are fast on our feet, and have a true passion for our clients’ success and take pride in helping their businesses grow. We are hands-on, experienced communications practitioners who have served over 40 clients in multiple verticals from natural foods to automotive technology to wine. Our success stories and client testimonials speak for themselves. For more information go to

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Crystal Hartwell
mWEBB Communications
+1 (714) 987-1016
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Melanie Webber
mWEBB Communications
(424) 603-4340
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