Pool and Hot Tub Magazines Sold to Industry Veteran

Share Article

SpaRetailer, PoolPro, Spasearch and Poolsearch magazines acquired by Kendrick Content

Trade magazines SpaRetailer and PoolPro, along with consumer buyers’ guide Spasearch and Poolsearch have been sold to 10-year industry veteran and current managing editor Megan Kendrick and Kendrick Content & Consulting, LLC. Kendrick Content acquired these assets/business units from Bigfish Publications, which is operated by founder David T. Wood.

“Apparently my story is going to follow that of many others in the industry, the chlorine has gotten in my blood,” Kendrick says. “This industry has been kind and generous to me with its time and knowledge throughout the years and that’s one of the many reasons I’m choosing to not only stay, but stake my future in it. The industry, along with our magazines, are on solid footing and we are preparing for continued success and growth.”

The magazines will print on their normal schedule as Kendrick Content takes over operations and will continue to provide the quality articles and content that the industry has come to expect.

“I have dedicated 19-plus years of my professional life to Bigfish Publications,” says Wood. “Building this business and our team has been among my most joyful and rewarding aspects of my life. Yet at 52, with my kids now in college, I find myself transitioning to full-time ‘empty-nester.’ I want to reprioritize the next chapter of my life, and explore other professional and personal passions beyond date-sensitive trade publishing.”

Kendrick joined Bigfish Publications in 2008 after completing her master’s degree in journalism, with a focus in magazine publishing, from Northwestern University. She’s worked on all but the first two issues of SpaRetailer and helped launch PoolPro. She was named managing editor in 2017.

“Taking over the magazines was never something I envisioned, but as David began looking for his exit plan, I really felt like there was more to accomplish,” Kendrick says. “There were more stories I wanted to print and more programs I wanted to try. As I started to form my own company and look to the future, it became more and more apparent that this was the path I wanted to take.”

Wood says this transition was one that he had hoped for as the time for him to exit came. “I am extremely confident that Megan will keep providing the great content that we’re known for, but will grow the business in ways that I haven’t even imagined,” he says. “She knows this industry inside and out and has been integral to our success. I know that I’m leaving this business in very capable hands.”

Share article on social media or email:

View article via:

Pdf Print